MYn App

Launch Campaign | 2021

MYn launched in 2021 as a creator-first platform built to give influencers and content creators greater visibility and control over their work. The challenge was to introduce a new app in an already crowded social space and make it stand out from day one.

The Idea

The launch was designed as a creator-led movement rather than a feature-led announcement.

Instead of telling people what the app does, the communication focused on who the app is for. Content creators became the voice of the launch, driving authenticity and immediate relevance.

The Launch

The campaign rolled out as a high-energy, three-day launch event that brought together influencers and creators from across categories.

The buzz was amplified through a mix of launch films, digital content, and outdoor visibility, ensuring MYn showed up everywhere creators and audiences were already active.

From on-ground moments to digital storytelling, the launch created momentum across platforms and positioned MYn as a serious new entrant in the creator ecosystem.