MYn App

Launch Campaign and IP Content | Creative Direction

For MYn, the work involved shaping launch communication and original IP-led content for the platform. The focus was on building a clear identity for the app while creating films that felt contemporary, relevant, and easy to engage with.

The Work

I was involved across multiple launch videos for the app, contributing to idea development, narrative structure, and overall creative direction. Each film was designed to introduce MYn in a way that felt simple, accessible, and aligned with how users discover and consume content today.

In addition to launch films, I worked on MYn’s original IPs. This required thinking beyond one-off videos and building formats that could sustain engagement over time.

Creative Approach

The approach was to keep communication direct and uncluttered. Whether it was a launch film or an IP, the emphasis was on clarity of message, consistency of tone, and a visual language that supported the platform’s positioning.

Role in the Process

I helped guide the creative from concept to execution, collaborating with internal teams and production partners to ensure the final output stayed aligned with the app’s objectives and audience expectations.