Indian Predator

Netflix | Series Communication

Indian Predator is a true crime series that explores real stories without dramatization or spectacle. The responsibility was to communicate the gravity of the subject while building curiosity for the series.

The challenge was to create communication that respected the seriousness of the stories and still drew viewers in.

The Thought

The approach was rooted in restraint. Instead of sensationalising crime, the idea was to let the reality of the cases speak for itself.

The communication focused on discomfort rather than shock, allowing tension to build through what is left unsaid.

The Work

The series communication included multiple touchpoints, with promos serving as a key window into the tone of the show.

The promo films reflected the larger narrative of the series. Minimal dialogue, controlled pacing, and a sense of unease were used to signal that Indian Predator is not an easy watch, but an important one.