Disney+ Hotstar

Original Shows | Creative Head

For Disney+ Hotstar original shows, my role went beyond communication or promotion. I was deeply involved in shaping the creative identity of the shows from pitch to screen.

The responsibility was to ensure that every creative decision served the story, the platform, and the audience.

The Work

I worked closely with internal teams and production partners during the development and execution of multiple shows. This included pitching concepts, defining the creative direction, and setting the look and feel of each show.

From screenplay and story discussions to on-set supervision, I was involved across the creative lifecycle. Costumes, performances, tonality, and narrative consistency were all reviewed through a single creative lens.

Beyond the set, I also helped shape how the shows were presented to the audience, aligning channel communication with the core essence of the content.

Creative Approach

The focus was always on clarity of vision. Each show needed its own voice, its own visual language, and a tone that felt authentic rather than manufactured.

My role was to hold that vision steady, collaborate with multiple stakeholders, and ensure that creative decisions stayed true to the story being told.