Online shopping has taken the world by storm, and Pakistan is no exception. With internet access growing rapidly and a younger, tech-savvy population, buying clothes online in Pakistan has become not just convenient—but preferred by many. Whether you're a college student looking for Budget-friendly fashion, a professional seeking formal wear, or someone preparing for a wedding, there's something for everyone online.
This article is your ultimate guide to where you can buy clothes online in Pakistan—from high-end designer brands to affordable fashion retailers and Instagram boutiques.
Before we dive into the best places to shop, let’s understand why online clothing shopping is becoming so popular:
Convenience: You can shop anytime—midnight, lunch break, or even on the go.
Variety: From traditional wear to western outfits, you can browse hundreds of options without stepping out.
Delivery Across Pakistan: Whether you live in Karachi, Lahore, Peshawar, or a small town, most platforms offer delivery nationwide.
Discounts & Deals: Online stores frequently offer promotions and exclusive online sales.
Cash on Delivery (COD): Most Pakistani consumers still prefer paying in cash, and online retailers have adjusted to this behavior.
Here’s a detailed look at the best platforms to buy clothes online, segmented by category:
If you're loyal to specific brands or want guaranteed quality and original products, visiting the official websites of popular clothing brands is a safe bet.
a. Khaadi
Khaadi is a household name in Pakistan, known for its trendy eastern wear. Their website is well-designed, easy to use, and regularly updated with seasonal collections.
b. Gul Ahmed (Ideas)
Gul Ahmed offers everything from unstitched fabric to ready-to-wear collections. They often run clearance sales and summer lawn discounts online.
c. Sana Safinaz
A go-to for premium lawn suits and luxury pret wear. Prices are on the higher side, but the designs are elegant and unique.
d. Alkaram Studio
Known for vibrant colors and prints, Alkaram offers both stitched and unstitched collections with reliable delivery services.
These platforms stock a variety of brands and products—ideal if you’re looking to compare styles, prices, or discover something new.
a. Daraz.pk
Daraz is the largest e-commerce platform in Pakistan. It offers everything from clothing to electronics. Their fashion section includes both branded and non-branded items at varying price points.
Pros: Massive variety, regular sales, fast delivery in major cities.
Cons: Quality may vary for lesser-known brands, so check reviews.
b. Bagallery
While it began as a beauty store, Bagallery now offers clothing for men and women, especially western wear and activewear.
c. BrandsGateway.pk
A rising multi-brand store featuring mid-range to high-end labels. Great for those looking for original branded clothing in one place.
3. Instagram Boutiques & Facebook Sellers
Social media has opened the floodgates for small-scale clothing businesses in Pakistan. Many boutique owners sell via Instagram or Facebook and offer unique, trendy options you won’t find in big stores.
a. Outfitters.pk
One of the leading youth-centric western brands in Pakistan. You can shop directly via their website or check new arrivals on their social media.
b. Generation
For ethically produced, culturally inspired Pakistani clothing. Their Instagram is very active and often includes styling ideas.
c. Homegrown Labels
Look out for up-and-coming pages like:
@zaym_official – Affordable luxury pret.
@parienhouse – Dreamy formal wear and bridals.
@basicclothing.pk – Great for casual western essentials like tees, hoodies, and sweatpants.
Tip: Always read reviews and ask for real customer photos if available. COD is common, but some may ask for partial payment upfront.
When you’re looking for formal, bridal, or couture-level pieces, many luxury designers have developed fully functional e-commerce sites.
a. Elan
Their luxury pret and bridal lines are available for online ordering, and you can even initiate custom bridal orders via email.
b. Maria B
Known for their chiffon and embroidered collections, Maria B. ships locally and internationally.
c. HSY, Nomi Ansari, Faiza Saqlain
Most of these designers don’t always sell ready-to-ship clothes online but showcase collections and take orders via their websites or Instagram DMs.
Not everyone can afford designer wear, and luckily, there are tons of budget-friendly options available online.
a. Bonanza Satrangi
Affordable kurtis, stitched suits, and seasonal lawn. Their sales are especially popular among students.
b. Limelight
Trendy, reasonably priced, and perfect for everyday eastern wear.
c. Breakout
A youth-centric western brand offering jeans, t-shirts, jackets, and more at accessible prices.
Things to Keep in Mind When Shopping Online
Buying clothes online in Pakistan is easy—but it does come with some risks. Here are tips to help you shop smart:
Sizes can vary from one brand to another. Always check the size chart and, if possible, measure yourself before placing an order.
Before buying, make sure the seller allows returns or exchanges in case the item doesn't fit or isn’t what you expected.
Don’t rely on photos alone. Read customer reviews to know what you're getting.
While COD is safest, many websites offer secure online payments via cards or Easypaisa/JazzCash.
If you’re trying a new store or page for the first time, place a small order before going big.
Pakistan’s e-commerce industry is still growing, but it's already showing strong signs of maturity. More brands are launching websites, payment gateways are becoming more secure, and logistics services like Leopard Courier, TCS, and BlueEx are enabling faster deliveries.
Emerging technologies like virtual fitting rooms, AI-based style recommendations, and augmented reality could soon change how Pakistanis shop for clothes online.
Buying clothes online in Pakistan has never been easier or more exciting. Whether you're into ethnic fashion or western wear, branded clothes or indie boutiques, there’s a vast digital marketplace just a click away.