Over the last decade, Pakistan has witnessed a digital transformation that’s touched nearly every industry—fashion included. While women's fashion e-commerce has taken off rapidly, men’s fashion e-stores in Pakistan are now catching up, making a significant mark in the retail landscape. From casual streetwear to formal suiting, the online fashion space for men is not only growing but evolving in exciting ways. This article explores the rise, challenges, and future of men’s fashion e-stores in Pakistan, offering insight into how the digital wardrobe of the Pakistani man is taking shape.
Traditionally, Pakistani men shopped for clothes in physical markets and malls—places like Liberty Market in Lahore, Tariq Road in Karachi, or Jinnah Super in Islamabad. However, as internet penetration increased and smartphones became widespread, a new consumer habit began forming: online shopping.
While women were the early adopters of online fashion in Pakistan, men have recently embraced it due to convenience, wider variety, and the growing confidence in e-commerce systems. Men today are busier, more style-conscious, and more digitally connected than ever before. Whether it’s a quick purchase for a wedding, a last-minute office outfit, or an update to a seasonal wardrobe, men are turning to e-stores for style solutions.
Let’s take a closer look at some of the popular men’s fashion e-stores in Pakistan that are driving this change.
Originally a youth-focused brand, Outfitters has successfully established a strong online presence. The brand offers a wide variety of casual and semi-formal clothing for men, including jeans, T-shirts, polos, hoodies, and accessories. Their website and app are user-friendly, and they often offer seasonal sales and discounts, making them a go-to option for young, urban men.
While Bonanza is more traditionally known for its winter wear and unstitched fabric, its men’s ready-to-wear collection under the Satrangi label has become quite popular. From shalwar kameez and kurtas to waistcoats and sweaters, Bonanza Satrangi blends modern cuts with classic elegance. Their e-store is efficient, with COD (Cash on Delivery) and free delivery options that add to customer convenience.
Edenrobe is another major player in the Pakistani men’s fashion landscape. Their collections range from eastern wear like embroidered kurtas and shalwar kameez to western formal suits and casual wear. Their online platform is visually appealing, updated regularly, and features detailed product descriptions, making online shopping easier and more trustworthy.
Known for its sustainable fashion practices and modern designs, Leisure Club has been a favorite among urban youth. Their men’s section includes stylish casuals, outerwear, and activewear. The brand’s e-store emphasizes ethical fashion, appealing to socially conscious consumers.
For the fashion-forward crowd, Breakout provides trendy western wear inspired by global styles. Think ripped jeans, oversized tees, leather jackets, and sneakers. Their online store is one of the most navigable, with sleek visuals, size guides, and regular discount campaigns.
J. is a household name, especially when it comes to traditional and formal eastern wear for men. Their kurta collections are particularly popular during Eid and wedding seasons. Their e-store is robust, offers a mobile app, and frequently launches special editions and exclusive online collections.
Zellbury is known for offering high fashion at affordable prices. Their men’s section includes both eastern and western wear, and their designs often stand out due to their prints, colors, and affordability. Zellbury’s e-store is designed for speed and simplicity, with options like online payment, COD, and fast delivery.
Besides the big names, Pakistan is also witnessing a rise in independent labels and Instagram-based boutiques catering to men’s fashion. Brands like Rici Melion, Republic by Omar Farooq, and Mohtaram are targeting a more niche, luxury-loving audience that seeks exclusivity and sophistication. These brands have developed strong digital identities and often rely heavily on their e-commerce platforms and social media engagement.
Similarly, platforms like Daraz, Yayvo, and Symbios serve as aggregators, hosting a variety of men's fashion brands under one digital roof. These marketplaces provide everything from branded clothing to accessories, footwear, and grooming products.
Several key factors explain the growing popularity of men’s fashion e-stores in Pakistan:
Online shopping eliminates the need to visit crowded markets or malls, particularly in traffic-heavy cities like Karachi or Lahore. With a few clicks, men can order a full outfit from the comfort of their homes.
Physical stores are limited by space, but e-stores can showcase a much larger inventory. Whether you’re looking for a minimalist kurta or a funky graphic tee, there’s something online for every taste and budget.
E-stores regularly offer flash sales, holiday discounts, and end-of-season promotions. Men who are price-sensitive can find great deals online that are often unavailable in physical stores.
Many men appreciate the ability to order clothes, try them on at home, and return or exchange them easily if they don’t fit or meet expectations. This flexibility is a major plus point.
With the rise of fintech and mobile wallets in Pakistan, online payments have become more secure and trusted. Options like JazzCash, EasyPaisa, and credit/debit card payments are now standard on most platforms.
Despite the growth, there are still hurdles that men’s fashion e-stores in Pakistan must overcome.
One of the most common complaints among online male shoppers is sizing inconsistency. Since men’s body types vary and brands often have different size charts, choosing the right fit can be frustrating.
While clothing is readily available, men’s fashion accessories—like belts, watches, bags, and footwear—are often underrepresented online, forcing men to turn to other platforms or international stores.
Some users still hesitate to shop online due to past experiences with poor-quality items, color mismatches, or slow delivery. For the industry to grow further, e-stores need to be more transparent and reliable.
Fashion has traditionally been seen as more of a “female interest” in Pakistan. Although this is changing, men are still less likely to experiment with styles or try bold new trends. E-stores need to actively engage and educate their audience.
Platforms like Instagram, TikTok, and Facebook have played a pivotal role in boosting online men’s fashion in Pakistan. Influencers, celebrities, and everyday content creators showcase their outfits, unbox products, and review brands, which builds trust and interest among male audiences.
Brands now collaborate with male influencers and models to create lookbooks and reels that visually demonstrate style options. Whether it’s a workout outfit, a formal sherwani, or a beach look, social media offers instant inspiration for shoppers.
As Pakistan’s digital economy matures, so will the men’s fashion e-commerce sector. Here’s what we can expect in the near future:
E-stores will begin using AI-driven tools to recommend outfits based on past purchases, body types, and current trends, offering a personalized shopping experience.
Augmented Reality (AR) will allow customers to “try on” clothes virtually using their phones, reducing sizing errors and boosting buyer confidence.
With rising awareness about environmental concerns, more Pakistani men are showing interest in ethical fashion choices. Brands that focus on sustainable fabrics, fair labor, and eco-friendly packaging will gain traction.
So far, most online fashion consumption has come from major cities. However, as logistics improve and internet access grows, smaller cities like Multan, Sialkot, and Abbottabad will become key markets.
Expect a rise in hybrid clothing—mixing eastern and western styles. Think denim kurtas, jogger-style shalwars, or jackets with traditional embroidery. This fusion reflects the evolving identity of the modern Pakistani man.
Men’s fashion e-stores in Pakistan are no longer a niche—they’re a thriving part of the country’s retail ecosystem. While challenges like sizing and trust remain, the convenience, variety, and tech integration offered by e-commerce platforms are winning over the Pakistani male shopper. With growing demand, innovative branding, and digital infrastructure, men’s online fashion in Pakistan is not just a trend—it’s the future.