Shrabastee Banerjee

Welcome!

I'm an Assistant Professor of Marketing at the Tilburg School of Economics and Management. I am broadly interested in online marketplaces and e-commerce. Particularly, I aim to look at how consumers make use of various cues in an e-commerce setting, and how these cues might have an impact on decision making. Examples include user-generated content such as reviews/ratings, non-focal prices advertised by a platform on their product page, and recommender systems. The primary methodologies I use are causal inference, experiments/quasi experiments and applied machine learning. In a separate stream of projects, I am also interested in applications of digitization for equity and development.

Since joining Tilburg U, I have also been part of a growing team of researchers trying to advance replicability/open source tools and use them in empirical projects. For more and to contribute, check out https://tilburgsciencehub.com/about/