This Privacy Policy explains how your personal data is collected and processed by Shire L (“us”, “we”, or “our”) when you use any mobile application ("app", "game") published by «Shire L» developer in Google Play store.  

This Privacy Policy is in full compliance with the GDPR in EU, COPPA in the US.We update this Privacy Policy from time to time. We encourage you to review the Privacy Policy whenever you access our apps to stay informed about how we process your personal data and how you can protect your privacy. 

Collection of information 

Information we collect automatically through the app
We do not collect any Personal Information from and about you, which is the type of information that specifically identifies you personally and/or can be used alone to contact you online or offline, such as your full name, physical address, email address, telephone number, photograph, precise geolocation information, credit card information and user names.
The only Personal Information collected by our apps is unique device identifier for advertising ("advertising ID"), for example, Google Advertiser ID or Apple ID For Advertising.
We can collect some Non-personal information about you, which is information that does not identify you and cannot be used to contact you personally, including:
•information about you such as your age, non-precise geolocation information, gender etc.
•information about your device, hardware/software/firmware, screen resolution etc.
•information about your use of the app, game progress, scores...

Processing and usage of information

Personal Information we use:
•to provide children (as this term is construed under GDPR in EU, COPPA in the US and relevant applicable legislation in other jurisdictions) with reasonable contextual advertisements in the app.
•to provide non-child users that have given us consent to share their advertising IDs with our ad network partners (as further specified under Sharing of Information) for the purpose of serving them with personalized advertisement in the app (behavioral advertising / targeted advertising).

Non-personal Information we use:
•to monitor and analyze general statistics about distribution of the app: audience, countries, devices, installs and sessions amounts, and maintain and develop the app based on this experience;
•to monitor and analyze trends, usage and activities in connection with the app;

Storage of information
We will store your data for as long as necessary in order to provide you with the app or otherwise fulfill the purposes as described above, unless further storage is required in order to establish, exercise or defend a legal claim or to comply with applicable law, including accounting rules.Your data are deleted or anonymized as soon as it no longer serves one of the above mentioned purposes and in any event no later than three (3) years after your interaction with our apps has ceased.

Sharing of information
We disclose information about you to the following recipients only:•Google AdMob, the advertising network company in order to serve contextual advertisements.
We share your advertising ID to advertising network company for the purpose of them serving behavioral advertisements (targeted ads) to you within the app. Please see Google AdMob's Privacy Policy located at https://www.google.com/policies/technologies/ads/.

••If you are from EEA we share your advertising ID if you have given your consent only, in accordance with the GDPR. To revoke this consent you should uninstall the app from your device.
To opt out from Google Ads Personalization please visit following link https://www.google.com/settings/ads.
••FaceBook Analytics, the service we use to collect and analyze statistics. We disclose your Non-personal Information only, including data about how you use the app. 

Children
Child-direct apps
Some of our apps are targeted directly to children, that is specified in Google Play store publishing information. In such apps we do not collect, do not process and do not share any Personal Information of users, including advertising ID.
Apps for general audience
We expect that children do not install and do not use our non-child-direct apps without direct parental control. So we do not collect, do not process and do not share Personal Information of child users at least without parental consent.



Security
The security of your Personal Information is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security


Contact
Shire L has the following contact information:E-mail: shire.lyon@gmail.com