I help personal injury law firms strengthen their Google Maps and local search presence, identify competitive gaps, and build a stronger path from visibility to qualified case opportunities.
Improve local relevance, profile quality, and map visibility through compliant Local SEO.
Identify high-intent opportunities across practice areas, locations, service pages, and competitors.
Strengthen the online signals that help potential clients feel confident before they contact the firm.
I believe SEO should be measurable. Here are selected examples of projects, experiments, and outcomes from my work in Local SEO, Google Maps, search visibility, and reputation management.
Challenge: Limited visibility across the target service area.
Work: Local SEO analysis, Google Business Profile optimization, competitive research, and supporting local signals.
Evidence: Before-and-after local ranking grid.
Challenge: Negative and outdated results dominated parts of the branded search landscape.
Work: Built and strengthened relevant positive assets, optimized content, improved entity consistency, and monitored SERP movement.
Evidence: Search-result movement and supporting asset development.
Keep the actual words from the client. Don't rewrite their testimonial to make it sound better.
Diagnose
Find the real visibility gaps.
Prioritize
Separate revenue blockers from lower-impact issues.
Execute
Implement the highest-impact fixes.
Measure
Track rankings, visibility, and business-facing outcomes.
I'm Shimul Shaikh, founder of Simu Digital. My work focuses on Local SEO and Google Business Profile strategy for personal injury law firms and other local service businesses. I approach SEO as a business-growth system rather than a checklist of isolated tasks.
Simu Digital is a founder-led Local SEO practice focused on helping personal injury law firms build stronger local visibility, Google Maps presence, and search-driven growth.
Tell me what you're trying to improve, and I'll help identify the highest-priority opportunity.