My research examines how marketing can help consumers make better choices for themselves and for the planet. In particular, I study how temporal framing, carbon labeling, and brand framing shape consumer choices, with the goal of identifying scalable interventions that improve health and environmental outcomes without restricting choice.

I take a question-driven approach to research, selecting methods based on the problem at hand. Across my projects, I have used a range of complementary methods, including controlled behavioral experiments, field studies, and process-level measures (such as MouseLab and eye-tracking) to capture both decision outcomes and the processes that generate them.

Prior to joining INSEAD, I completed a master’s in applied economics at the Paris School of Economics and a bachelor’s degree at the Indian Institute of Technology, Kharagpur.