SHEIN

INFORMATION ABOUT SHEIN

Shein (/ˈʃiːɪn/ SHEE-in; styled as SHEIN; Chinese: 希音; pinyin: Xīyīn) is a Chinese online fast fashion retailer. It was founded in 2008 by Chris Xu in Nanjing, China. The company is known for its affordably priced apparel. In its early stages, Shein was considered more of a drop shipping business than a retailer. Currently the company is not involved in clothing design and manufacturing, and instead obtains its products from a wholesale clothing market in Guangzhou.^[3]

In 2014, Shein acquired Romwe, a Chinese e-commerce retailer, making it a "fully integrated retailer." It currently sells its products in 195 countries.^[4] In recent years, the company has found itself in the middle of several controversies including trademark disputes, tax evasion, human rights violations, and health and safety concerns. According to Bloomberg Businessweek and others, Shein's business model has benefitted from the China–United States trade war.^[