Client Problem:

The client was struggling to get online inquiries and visibility. Their brand wasn’t showing in relevant Google searches, and previous ad campaigns had a poor CTR and high CPC. 

My Strategy: 

• Performed in-depth keyword research (location + intent-based terms)

• Built high-converting Google Search & Display campaigns

• Added sitelinks, call extensions & location extensions

• Optimized landing page for mobile & conversion

Performance & Results: 

• Leads Generated: 245 inquiries in 4 weeks

• CTR: 9.4% (above industry avg)

• CPC reduced to $4.25

• Conversion Rate: 11.7%