Sonic Streaming Platform
MUSIC APP
Lead Product Designer
This fidelity design is creation Sonic, a highly esoteric and extremely functional mobile and website design. Its primary aim is supporting users with limitless access to musical content, as well as other key features such as audiobook suggestions, lo-fi recommended playlists and new instrumental genres. Sonic promises a much smoother, well rivaling approach to crisp streaming facility.
INTRODUCTION TO RESEARCH
The primary users identified included individuals like Jason, people looking to relax or tune down to specific music, and Fairi- individuals who use our creation to ease their paths to study time and personal growth media. Their collective personas express and confirm the fault assumptions brought up earlier in the project, which was concretely the limited music resource consistently released to the users.
PROBLEM AND GOAL STATEMENTS
In order to identify both goal and problem statements, I combined personas Fairi and Jason and realized a concluding sentence. The key pointer in both problem and goal would be provision of a variety of playlists that stretch into different unique genres. Providing unlimited access to audio material that align with this will provide a balance of interests for both of our personalities.
COMPETITIVE AUDITS
The fundamentals of a competitive audit would simply be taking a leaf off the works of the competition, whether directly and indirectly categorized. In more technical terms, I observed companies YouTube Music, Apple Music and Spotify to try to single out the trajectory at which each of these companies operate in terms of branding, UI intricacies and main accessibility.
COMPETITIVE AUDIT REPORTS
In this audit report, I iterated the main goals brought about my research in a concise manner in order to further crystallize the main drive. This is done in hopes of facilitating a balance between UX & the visual designs that will be conceived. By identifying the key competitors and making notes of loopholes and triumphs, it makes the mission of our prototype Sonic clearer.
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USER PAIN POINTS
In conclusion of further research, the major defining pain points were identified which highlighted general sentiments as regards research findings and facilities. Creation Sonic is expected to take these main pointers as the framework of its trajectory.
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USER INTERFACE (UI): THE BEGINNING
At this point, I had identified all that was needed to make further iterations and planning towards design. This included the paper wireframing process, the low fidelity prototype process and finally color palette construction and typography.
In the creation of Sonic, the component pages treated key to the user journey were the homepage and player screen. These screens are seen as the starting point of the pathway in which our user needs to get to their solution.
display of 6 major low-fi screens
HIGH FIDELITY DESIGNS
The main focus of the UI thinking for this project is to provide a cool yet captivating color theme that showcases the primary feeling from the idea. There is an intricate use of contrast on both screen variations, which makes it appear crisp and eye-catching. There is a powerful sense of know-how in the color choice for the text and CTA.
INTERACTIONS DESIGN
Using Figma, I created interactions with the prototype in order to prep the design for building and user testing. This helps to give a full journey of how the users may likely go about surfing the prototype.
COLOUR PALETTE & TYPOGRAPHY
DASHBOARD DESIGN (WEBSITE)
In creating a perfect user interaction on all screen variations, I explored the prototype navigations in full by designing a desktop version of the homepage. This is to ensure that all users remain synched on any device.
CONCLUSION
Introducing Sonic, the revolutionary music and instrumental streaming app that is set to redefine your music listening experience like never before. With a vast library of songs, curated playlists, and seamless user interface, Sonic stands out as the undisputed king of all music apps. Its cutting-edge technology ensures uninterrupted streaming, crystal-clear sound quality, and personalized recommendations, making it the go-to app for music lovers worldwide.
