What is "staging"?

What is "Staging"?

Owning a home is probably the largest investment most people will ever make. When we put a home on the market we treat it as a product to sale. In marketing our investment, we want our product to be competitive and bring the most return. "Staging" is a means to prepare our home to be at the top of all the other competition. Studies show that a staged home that is priced right will sell in a reasonable amount of time and bring top dollar.

Staging is:

  • Creating inviting first impressions
  • A sparkling clean and uncluttered home
  • De-personalizing and re-organizing
  • A repaired and well-maintained home
  • Presenting your home from a buyer's point of view

"The way we live in a home and the way we sell your home are two different things."

-Barb Schwarz, founder of Accredited Staging Professionals

Why Stage your Home?

  • Strategic Marketing in a competitive market
  • Showcase your home at its best and highlight your homes best features
  • Few buyers can visualize needed repairs and changes
  • Staging sends a message to buyers, real estate agents, and appraisers that the home is well-maintained

Studies show prospective buyers make up their minds 30 seconds after entering the house as to whether they will be interested in seeing the rest of the home.