Bio

Dr. Serena Haines is a post-doctoral researcher at the Competence Centre for Mental Health, at the OST - Eastern Switzerland University of Applied Sciences. Her research combines quantitative and qualitative methods in community-based interdiciplinary research projects. 

Serena's research examines gender stereotypes and social norms, with a particular focus on men and masculinities, and men's engagement in women dominated professions. In 2026, she was awarded a research grant for her project MASC. SG - Masculinities and Systems of Care in St. Gallen, which seeks to examine how young men in the east of Switzerland understand masculinities and means by which caring masculinities could be better supported in the community. 

During her PhD, Serena was one of 15 Early Stage Researchers working on the HORIZON 2020 research and innovation project G-Versity, funded by the EU Commission. Her PhD project, Challenging manhood: when men engage in male-atypical professions, focused on perceptions of men working in childcare and men's interest and engagement in women-dominated, care-oriented careers.

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