Hope you are doing well, My name is Michael Angelo Chingcuangco, and I am a Local SEO specialist with a track record of managing successful Local SEO campaigns for clients. With my innovative techniques and customized strategies,
I have consistently delivered exceptional results for my clients throughout my career. My passion for Local SEO and my commitment to achieving outstanding outcomes for my clients have earned me a reputation as a trusted and reliable professional in the industry.
In this series of case studies, I will be showcasing some of my most successful Local SEO campaigns, providing insights into my process and the results that can be achieved through effective Local SEO management. By examining these case studies, you will gain valuable knowledge on how to optimize your local search presence and drive more traffic to your business.ย
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ย "Simply adding map points is not going to work anymore.
ย Your map should include all the elements Google is looking for."
โThe opportunity to help local businesses to rank on Google Maps is wide open for YOU to profit.โย
Remember guys that Local Businesses are the LIFEBLOOD of the economy.
If youโre a local marketer, consultant, or agency owner, you know one thing. Ranking on Google is everything!
TIPS
TIPS on how to rank on Local 3-pack and Google Maps in just 2-3 weeks(working 100%)
There are so many tips and tricks that you can do to rank through SEO and Google Maps, that's the nice thing about it - everyone's approach can be different but you can still get results.
This little trick needs the data found inside the GMB dashboard.
Here's a quick win for you that any local business owner can do.
1. Log into GMB, and click Insights
2. Scroll to the bottom and look for "Directions requests", and pull up the map.
*Those are the list of all the people that have requested a driving direction to your business over a specific time (1 week, month, or quarter)
Analyze where are they coming from, list down the top 10 areas that are near your business location, and then start writing content that is localized to them, make sure to create landing pages with the name of the city or suburb and then add then embed a map with directions from your center point going to that area.
After figuring it out, then what you need to do is to apply your Local SEO Tricks that work on those pages you created.
*Take note, if you will build massive backlinks, make sure to point them to tier 2 and tier 3 links only, if your website is newly built, try at least 3-5 links on the first month and then increase it month after month.
For low-competition target keywords, sometimes in the 3rd and 4th week, you will see some progress on your traffic, and it will be cooler if you will get leads already.๐
It's a very easy way to start dominating your target niche.
Check out the screenshots I posted on my case studies...most of them done these little but very effective efforts, but there are some cases when the competition is very high, and you'll be needing highly related niche backlinks from genuine local businesses with active GMB's and other tricks that you know works well, some of these are optimized schema data, iframe stacking, high DA local citations(not spammed, 100% correct and not duplicated addresses), Google cloud entity stacking with rich contents and map embeds... and another important thing to check is that your website must be on-page SEO optimized as well including the passing of Google Core Web Vitals.
Don't worry if you don't have backlinks yet, it's better to have zero backlinks than have millions of spammy ones, quality over quantity dude to achieve those rankings and leads for your business๐ฅ๐
๐๐๐ฌ๐ญ๐๐ซ๐ฉ๐ข๐๐๐ ๐
๐จ๐ซ ๐๐ง๐๐๐ ๐ ๐๐๐ ๐๐จ๐ฆ๐ฉ๐๐ญ๐ข๐ญ๐จ๐ซ ๐๐ง๐๐ฅ๐ฒ๐ฌ๐ข๐ฌ
โโโ
โ๐๐จ๐ฎ๐ซ ๐๐ฉ๐ฉ๐จ๐ง๐๐ง๐ญ๐ฌ ๐๐ซ๐ ๐๐จ๐ฎ๐ซ ๐๐๐ฌ๐ญ ๐๐๐๐๐ก๐๐ซ๐ฌโ
โ
ย Enemies taught us life lessons that help us to grow.
ย Hey, Hang on! I have not become the Life Coach.
ย But, Here, I would like to throw light on how crucial it is to know your competitors.
โโ
๐๐จ ๐ฒ๐จ๐ฎ ๐ค๐ง๐จ๐ฐ?
โ
๐๐% ๐จ๐ ๐ฆ๐๐ซ๐ค๐๐ญ๐๐ซ๐ฌ ๐๐๐ข๐ฅ๐๐ ๐๐ฎ๐ ๐ญ๐จ ๐ ๐ฅ๐๐๐ค ๐จ๐ ๐ซ๐๐ฌ๐๐๐ซ๐๐ก ๐๐๐๐จ๐ซ๐ ๐๐๐ฏ๐๐ฅ๐จ๐ฉ๐ข๐ง๐ ๐ญ๐ก๐ ๐ฌ๐ญ๐ซ๐๐ญ๐๐ ๐ฒ?
โ๐๐ก๐ ๐๐จ๐ซ๐ ๐๐จ๐ฎ ๐๐ฐ๐๐๐ญ ๐๐ง ๐๐ซ๐๐๐ญ๐ข๐๐ ๐๐ก๐ ๐๐๐ฌ๐ฌ ๐๐จ๐ฎ ๐๐ฅ๐๐๐ ๐๐ง ๐๐๐ซโ
โโIt is the best phrase to tell you the importance of research.
โโ๐๐ซ๐ ๐ฒ๐จ๐ฎ ๐จ๐ง๐ ๐จ๐ ๐ญ๐ก๐๐ฆ? ๐๐ซ๐ ๐ฒ๐จ๐ฎ ๐ฌ๐ญ๐ข๐ฅ๐ฅ ๐ฉ๐ซ๐๐๐ญ๐ข๐๐ข๐ง๐ ๐๐ฅ๐๐ฆ๐๐ง๐ญ๐๐ซ๐ฒ-๐ฅ๐๐ฏ๐๐ฅ ๐๐๐ ๐ฉ๐ซ๐๐๐ญ๐ข๐๐๐ฌ?
โโIf yes, then follow these steps and I can assure you that you will be in the 5% in no time.
โโIn research, the best inputs and inspiration you will get are from your competitors.
โโHere, we have given you the exact brief blueprint of our research on ๐๐จ๐ฐ ๐๐จ ๐๐จ ๐๐จ๐ฆ๐ฉ๐๐ญ๐ข๐ญ๐จ๐ซ ๐๐ง๐๐ฅ๐ฒ๐ฌ๐ข๐ฌ ๐๐ง ๐๐ง๐๐๐ ๐ ๐๐๐.
โโ
๐๐ก๐ ๐๐ฅ๐ญ๐ข๐ฆ๐๐ญ๐ ๐๐ฎ๐ข๐๐๐ฅ๐ข๐ง๐๐ฌ ๐๐ซ๐ ๐๐ฌ ๐๐จ๐ฅ๐ฅ๐จ๐ฐ๐ฌ:
โโ
1) Enter your focus keyword in google and find out your top ten competitors.
2) Open all the results displayed on SERP in new tabs and then check out every page and make a list of the metrics given below.
โ3) Identifying similar patterns for sections when possible is the key factor to always keep in mind.
โ
๐๐จ๐ง๐ญ๐๐ง๐ญ-๐๐๐ง๐ ๐ญ๐ก:
โ
Analyze the content lengths of the top 10 SERP results pages in the sheet.
For example, an article has a length of 1500 words which is the maximum number amongst the top 5 or 10 then we have to write the content of more length than that length content than that.
ย
Always write quality pieces of content that can benefit users and give them value.
โ
๐๐๐๐๐ฅ๐ข๐ง๐:
โ
Check out the top 10 SERP page headlines.
Analyze how they have used focus keywords and LSI keywords in headings.
The headlines should cover focus keywords.
ย It should be catchy as it is for the users.
โIdentify any pattern when possible for framing the sentence for Title and replicate the same.
โ
๐๐ข๐๐๐จ๐ฌ:
โ
How many videos are there on the pages?
Videos can be game-changers.
โVideos will give users a good experience. Videos will highly improve the bounce rate.
โ
๐๐ฅ๐ฅ ๐๐ฆ๐๐ ๐๐ฌ, ๐๐๐
, ๐๐ง๐ ๐๐ง๐๐จ๐ ๐ซ๐๐ฉ๐ก๐ข๐๐ฌ:
โ
Check out the top 10 SERP results and note the number of HQ Images and Infographics they have used.
Now, make sure to include more assets than the webpage from the top 5-10 which has the most number of images, GIFs, and/or Infographics comparatively.
โโYou can use chrome extensions like SEO Quake to quickly figure out the number of Images for each webpage.
When you write your article, make sure that every image should have appropriate alt text.
โ
๐๐๐๐ฅ๐ ๐๐ ๐๐จ๐ง๐ญ๐๐ง๐ญ:
โ
Do the top 10 SERP results use the table of content?
ย If yes, how many topics they have covered, and how do they organize content.
โโ
๐๐, ๐๐ ๐๐ฉ๐ญ๐ข๐ฆ๐ข๐ณ๐๐ญ๐ข๐จ๐ง:
โโ
How many keywords do the top 10 SERP results fit in H1 and H2?
How do pages structure the content?
โ
๐๐ง๐ญ๐๐ซ๐ง๐๐ฅ ๐๐ข๐ง๐ค๐ข๐ง๐ & ๐๐ฑ๐ญ๐๐ซ๐ง๐๐ฅ ๐๐ข๐ง๐ค๐ข๐ง๐ :
โ
Check out the top 10 SERP results.
Note down the total number of Internal and External links of the top 10 SERP results individually.
Your article should have maximum internal links and maximum
external backlinks compared to the article with the most numbers of internal and external linking.
Take PA, DA, Spam Score, and other factors into consideration.
It's not only about numbers but, numbers do matter.
โ
๐๐ข๐ ๐ก๐ฅ๐ข๐ ๐ก๐ญ ๐๐๐ฒ๐ฐ๐จ๐ซ๐๐ฌ:
โ
Analyze top 10 SERP results.
โโFigure out how many times they have highlighted focus and LSI keywords.
โโFocus keywords and LSI keywords need to get highlighted using bold and italic.
โ
๐๐๐ญ๐ ๐๐ข๐ญ๐ฅ๐๐ฌ:
โ
Analyze the meta titles for Top 10 SERP results.
How top pages have fit in focus and LSI keywords?
โTake and average length of titles and fit keywords smartly because Titles are for both users and search engines.
โ
๐๐๐ญ๐ ๐๐๐ ๐ฌ:
โ
Analyze top 10 pages' meta tags.
How many and what meta tags top pages are using.
โTake the average number of meta tags.
โWrite relevant meta tags for the content.
โ
๐๐๐ญ๐ ๐๐๐ฌ๐๐ซ๐ข๐ฉ๐ญ๐ข๐จ๐ง๐ฌ:
โ
Analyze meta description of top 10 SERP results.
Figure out how the top 10 SERP results used focus/LSI keywords in the meta description.
โAlways write a meta description that is useful for users and covers focus and LSI keywords.
โโYou follow these steps correctly.
โYou don't need any other resources for on-page SEO soon.
โ
๐๐จ๐ง๐๐ฅ๐ฎ๐ฌ๐ข๐จ๐ง:
โ
1. Despite all the new updates, Google still values the on-page SEO basics.
2. Competitors teach us lots of things and years of experience for a particular keyword.
3. Follow the proven method.
โ4. There is a saying that โ๐๐ ๐๐จ๐ฎ ๐๐๐งโ๐ญ ๐๐๐๐ญ ๐๐ก๐๐ฆ, ๐๐จ๐ข๐ง ๐๐ก๐๐ฆโ.
โ
But with these practices, you will not only join them in SERP but also beat them.
