SEO EXPERT SAN DIEGO

Local SEO is a special form of search engine optimization . It's designed to make local and regional businesses more prominent in search results. Local SEO is based on local search that was introduced by Google in 2007. The aim is to bring local and regional offers to the front in the search results when a search query is made, i.e. to offer more relevant answers to the user of a region. Google relies on geographic data in the assumption that services, products and much more in the geographic vicinity of the searcher also present more relevant results for them. The web search is personalized and the user's location is included in the search.

How does local SEO work?

In principle, everything that is done for the normal ranking of a website is also important and correct for local SEO. But there are also some more specific criteria for regional and local searches. One of the most important measures is definitely an entry in Google My Business or Bing Places. This has already told Google or other search engines where the company's location is. In addition, the GMB entry can be enriched with a lot of other important information, pictures, telephone numbers, important keywords and service or product details. Google My Business alone gives you a strong presence for local searches. In addition, user signals such as customer ratings bring the company up in the local search.

In addition, there is the optimization of your own website or the web shop with keywords with a regional reference. Not just a law firm, but the Hanover law firm is now the keyword. Also backlinks promote the ranking in local search and contribute to increasing relevance. Ultimately, it is important to always use the same data on all platforms (your own website, Google My Business, Bing Places, business directories, etc.). So you should make sure that the phone number, address and name are always the same.

Important factors in local SEO

The most important factors for local SEO summarized again:

• Entry in Google My Business and Bing Places

• Use of consistent data

• Collecting ratings and reviews

• strong backlinks from other local businesses

• Local reference in the most important keywords

• Local reference in the meta information and in the content of the website

Importance for search engine optimization

The Google algorithms are constantly changing. With Local SEO you can build a long-term basis for a good ranking in the search engines. In addition to Google My Business, maintaining your own website and its on-page optimization and a good marketing mix are also important. This includes, above all, the direct inclusion of social media such as Facebook, Pinterest or Instagram.

Local search engine optimization is particularly important in times of increasing use of the Internet with mobile devices. Therefore, you have to pay attention to ranking signals such as the loading time of a website and the general mobile friendliness in terms of usability and user experience. Mobile SEO and local SEO go hand in hand.