For an SEO compatible website, it is extremely important and inevitable to use frequently used HTML codes such as title tag, meta description, header tag, anchor text in articles and pages. One of the most important issues that sites try to overcome today is to rank high in search engines. For this, the sites need to be optimized for SEO (Search Engine Optimization). For this, you need to know how to do SEO.
When it comes to SEO work, it cannot be said that it is adhered to a single subject. Google is the most widely used search engine. For this reason, it is necessary to pay attention to many points when doing Google SEO work. It is very important that the content is original and of high quality, the elegance of the site design, and the creation of a site that allows users to find what they are looking for without getting tired and easily. But in addition to all these, it is necessary to be careful about coding processes.
For SEO-compatible coding, some issues need to be considered.
Pay Attention to the Use of Text Because most designers care about the visual quality of the site, flash, the use of images and other non-text formats are used. However, flash-based sites are more disadvantageous than text-based sites. HTML codes are detected faster by search engine spiders and make your site stand out.
Title Length. Since the length of the titles is important in the search results, you should not go over a certain limit. Although the upper limit is 70 characters, it should not exceed 60 characters as much as possible.
Description Text. It is necessary to pay attention to the length of the description text as well as the title. Explanatory texts are intended to inform about the content of the page and care should be taken to limit their length to 150 words.
Visual Usage. When using images, you should use smaller-scale images, taking into account the speed of opening the page and the need to rank high in searches. Number of Links on the Site. Since the number of links that include redirects to other sites has a direct effect on the quality of the site, it is useful to determine this number correctly and not to exaggerate.
Files and Extensions. Files and quotes such as Facebook, Twitter, which are called from outside, directly affect the opening speed of the site. Sites with icons related to social media can be useful as they are more easily detected by Google. But you should not exaggerate considering the site speed.