5 Steps you can do for a better Google ranking
Now that you have a basic understanding of SEO, here are 5 easy steps you can implement to obtain a better Google ranking.
Step 1: Avoid Blackhat Techniques.
BlackHat SEO uses tactics specifically designed to improve search rankings and fool search engines into providing a higher ranking than a website would receive according the search engine's algorithms. These techniques will give you a quick boost but the downside is far too great. If caught, penalties range from your website disappearing entirely from the rankings or your website moving down to four or five pages without warning. There are only 10 results per page in Google and the first page receive 80% of all clicks. Simply moving back a few pages will result in you effectively losing all your search engine traffic.
Step 2: Choose the Right Keyword
Choosing the right keywords to base your site optimization around is the most important step. Avoid general or generic keywords as they are usually not the best approach. Most times it is better to be specific and focus on niche keywords related to your service or product.
For example, let's assume you have a hair salon.
The problem is there are a lot of Hair Salons. So how do we get it in the top 10 page?
We need to find our niche and get more specific.
1. We can optimize for a specific market
2. We can optimize for a specific location
3. We can optimize for a specific technique or service of the hair salon
Depending on the product or service you offer, your target market will change. Just keep in mind when you are looking for keyword, be specific. Also, the average search phrase is 3-5 words so remember you just don't need a keyword, you can search for keyword phrases.
An example is, you can optimize your "hair salon" for "Los Angeles Hair Salon." If you live in a specific neighbor in Los Angeles you can go with "Westwood Hair Salon" or "Beverly Hills Hair Salon" or "Hollywood Hair Salon."
You can find out how many websites are competing with your keyword by simply doing a search on Google and write down how many search results are returned. For the above example, "hair salon" returns 25,300,000 websites. "Westwood Hair Salon" returns 21,300 results. Obviously, the more sites there are competing with you, the harder to get into the top 10 results.
