Appeal to specialists
If you are not ready to understand the intricacies of legal website SEO and do all the work yourself, then the best solution is to turn to experts. So you free up time for your tasks and, most importantly, get predictable promotion results. But it is important to understand that not all digital agencies and SEO services approach their work equally responsibly.
Therefore, we want to give some tips on how to choose a good contractor:
Estimate the available promotion budget.
SEO promotion services require investments. Be prepared that, at first, you will have to pay about 1,000-2,000 dollars a month. Further, the amount will decrease, since the basic set of works will already be completed. If you are not yet ready to invest that kind of money in promotion, perhaps you should wait. Sometimes cheap and low-quality SEO services are worse than no promotion at all.
2. Look for specialists: with minimal experience in promoting legal services websites.
SEO methods for a legal site are not too different from promoting other sites. However, it would be better if the performer already has experience in this segment. It is important to initially understand whether you have an SEO professional in front of you. You may well discuss the role of content and link mass with him, ask him to give basic recommendations and describe an indicative work plan for promoting your site. He will be confident if you have a professional in front of you. There will be no difficulty in answering such questions.
By the way, there are a few points that should alert you:
At the beginning of the discussion, the contractor gives 100% guarantees that certain indicators will be achieved strictly within the agreed time frame. SEO is not an area where you can accurately predict all the results. You must first thoroughly study the site, your niche and competitors.
An SEO consultant talks about results, not about how to achieve them. If he is not ready to explain his strategy of action, perhaps you have an ordinary intermediary or non-professional who himself is not very well versed in the issue and acts at random.
They are trying to force paid search advertising instead of SEO promotion on you. There are cases when the contractor offers, for example, contextual advertising instead of SEO. For him, this is quick money, but for you, it is only a short-term effect that will disappear as soon as you stop investing. No long-term perspective.
And these are just basic tips. You need to carefully approach the choice of an SEO specialist or a promotion company. Otherwise, your investment simply will not pay off. And in the worst case, you will only harm the site for your money.
And one more thing.
SEO promotion of a legal services website is not a sprint but a marathon. Do not expect the desired results to be achieved in 1-2 weeks. The competition is growing, and the struggle for first place in the search results does not stop for a day. Sometimes visible results appear only a month after the start of the promotion. Nevertheless, achieving top positions is possible due to long, labor-intensive, continuous work.
By cooperating with experts, you can achieve the desired results faster and keep your site at the top with minimal effort. But remember, reaching the first place is no reason to stop the promotion. Competitors do not sleep. Once you pause, they will force you out. We live in such realities. The leader will always be the one who never stops but moves forward. This is especially true in SEO.