What is SEO & SEM Marketing?

It's no longer just about placing your site on the first page of Google. For SEO to work effectively you need to have a marketing strategy in place that focuses on search engine optimization (SEO). According to SEO Kingpins , "Search engine marketing is the process of using various techniques to get your website and content ranked high in search engines". It involves optimizing your site for keywords, writing quality content, making sure it has links pointing back to it from other websites, and getting people to talk about you online. This article will discuss what search engine marketing is, how it works, and why you should consider implementing it into your website or blog.

What is Search Engine Marketing?

Search engine marketing simply means that you are trying to rank highly in the search results pages based on certain key words. The main goal of this type of marketing is to drive traffic to your website by ranking highly for targeted keywords. As an example, if you're looking for "home security," then you might want to be ranking highly for terms like "home security alarm system."

The best way to achieve these rankings is by implementing some form of link building. Link building, which is also known as backlinking, involves getting other websites to link to yours. In order to do this, you'll need to use keyword-rich anchor text when submitting articles to directories such as EzineArticles. By doing this, your site will appear to be more relevant, and others will see your site as authoritative. You can also submit articles to article sites such as HubPages and Squidoo, but keep in mind that these sites typically require that you write original content before they'll accept it. If you don't have any content yet, you may want to focus on creating quality content instead.

You can find great resources to help you with link building on the Internet. Just make sure that you follow good practices. Some of the most important things to make sure you follow include having unique content so that you aren't seen as spam, not using your site's name in your anchor text, and always following the rules of the directory/blog where you're submitting your content.

How Does Search Engine Marketing Work?

In order to optimize your site for search engines, you need to understand how keywords work. There are three major types of keywords used in search engines - long tail, short tail, and head terms. Long tail keywords refer to phrases that are less common than the term you're searching for. These terms tend to be more specific, and therefore more difficult to rank well for. Short tail keywords refer to specific phrases, usually two or three words in length. Head terms are those that are commonly searched for. They are often easier to rank for because there are fewer sites competing for them. Keep in mind that although most users will look for head terms, they also search for long tail keywords. Therefore, you must create content that targets both types of keywords.

There are several ways you can build links to your site. One of the simplest ways is through article submissions. Article submission sites like EzineArticles allow you to submit articles that contain your target keywords. When you submit your article, you'll receive a confirmation email letting you know that your article was accepted. The next thing you'll need to do is check your article to make sure it's 100% unique. Once your article is ready, you can submit it to other article directories.

Another popular way to build links is to participate in blogging communities. Blogs are another great source of backlinks, because they give you the opportunity to post regularly. You can then take advantage of the comments section to provide links back to your site. Another option is to start your own blog. Blogging communities can provide a huge boost to your rankings, especially if you're able to attract a large number of readers.

Why Should I Use Search Engine Marketing?

If you've been around the Internet at all, you've probably heard the phrase "content is king." That's true, but there's another reason you should care about search engine marketing. People who use search engines like Google are more likely to land on your site if they use your keywords. Search engines love relevant content, and if users are finding your site based on their searches, chances are that you'll get more traffic.

If you're interested in increasing your organic traffic, one of the best ways to go about it is to implement SEO strategies. SEO allows you to increase your visibility within the search results pages. The best part about SEO is that it doesn't cost anything. All you need is a few hours here and there to put together a few articles, submit them to article directories, and make sure your website gets indexed properly.

Even though SEO isn't going to cost you anything, it does take time to develop a successful SEO campaign. It takes time for Google to crawl and index your website. Your competitors may already be ahead of you in getting their sites indexed. And even if you're the first to publish content, your site will still have to pass the Google Panda algorithm update to gain a higher position.

Search engines are constantly updating algorithms and changing rankings. As a result, it's important to stay up to date with the latest trends. It's also important to keep track of your competition, in case you notice that they're gaining ground on your rankings. You never know what new feature Google might add to its search engine, so it pays to monitor your progress closely.

Links:

SEO Kingpins - Blogspot.com

Responsive Web Design Tips

A responsive web design is simply a website that responds to the screen size of the device it's viewed on. To make sure your site is responsive, you need to understand how different devices and browsers view websites.

The first thing you should do is use the Chrome developer tools to check out the current CSS styles for each page element. This will tell you what the default styles are for your website at this point in time.

You can also use another tool called Firebug to look at the HTML markup and see if any of your links or images have been wrapped in media queries. When this happens, the code within the query will override the defaults and give the browser instructions as to how to handle the website when it's seen on a mobile device. You'll want to take care of these issues before moving forward with your website development.

There are two main factors that influence the design of a website: the resolution and the orientation. The resolution refers to the width of the display and the orientation is the direction the display is being viewed from.

There are four primary resolutions used today:

- Mobile (320px x 480px)

- Portrait (480px x 320px)

- Landscape (640px x 360px)

- Widescreen (1024px x 768px)

Each one has its own set of rules. If you're working on a mobile website, for example, all of your content should be designed to fit the smaller space. This means everything needs to be condensed down to maximize the amount of information you can put onto the page. This includes text, photos, videos, etc.

If your website is meant for tablet users, then all of those same content elements would need to be condensable into two columns, instead of one. This way there's enough room for users to read large blocks of text without having to scroll side to side.

If your website is meant for desktop users, then things might not be quite so cut and dry. Some users prefer reading long articles on their computers while others like to read shorter articles via a mobile device. In order to accommodate both types of users, you'd want to create two separate pages, one for each type of user.

One other factor to consider is that some people like to browse the internet using their phones while sitting in a chair; others prefer surfing on the go while walking around. For this reason, it's important to keep in mind what kind of device they're viewing your website from.

Most smartphones come equipped with an accelerometer that allows them to detect motion. These devices are usually used by consumers who are walking around, so it makes sense that the website would change based on where the user is standing.

This brings us to the subject of responsive web design which basically refers to the ability of your website to dynamically switch between screens based on where the viewer is located.

As mentioned earlier, most mobile devices are equipped with accelerometers that allow them to determine whether the user is standing still or moving. By the use of JavaScript, the website can switch between columns or adjust the font sizes accordingly.

When designing a website, you have to think about how it'll be viewed on a computer monitor versus a smartphone. There are several reasons why this is important. First off, most smartphones are much larger than regular monitors and they don't always have a great camera either. So when designing a website, you've got to account for the fact that it may not be clear what the visitor sees.

Also, if you're planning on selling products online, you'd want to make sure that all of your visitors see exactly what you've designed. One of the best ways to accomplish this is to make sure that every item in your shop is visible on the page.

Another benefit to responsive web design is that it helps prevent your website from becoming outdated very quickly. When designing your website, you never know what type of device is going to show up next. It's a good idea to build websites that can adapt themselves to whatever screen sizes are available.

In addition to making sure your website looks sharp on different platforms, you have to make sure that it performs well on those devices as well. Since we're talking about mobile devices here, I'm assuming you already know how important speed is to your customers.

When designing a website, you have to make sure that it loads fast enough. Most people expect a website to load within 2 seconds and they won't stay on a page that takes more than 3 seconds to load.

It's important to make sure that you're taking into consideration the screen resolution and orientation of the device used to access your website. Not only does this help your website perform better, but it gives you the opportunity to offer something unique to your viewers that no competitor can match.

With all of the changes taking place in the world of computing over the past few years, it's important to keep in mind that not everyone uses the same type of device. A lot of people are now starting to use tablets as opposed to laptops or desktops.

These new types of devices pose a whole new set of problems that designers must solve. With the increase of tablet usage, it's crucial for web designers to understand how to develop a website that works across multiple platforms.

There are several methods that can help you achieve this goal. One method is the use of responsive web design. Another method involves converting your website to a single page design.