In the fight to get traffic into websites developers, marketing experts and site owners have started to use a variety of strategies to bring people into their sites with different results. Traffic means everything: more traffic, with that, better positions in ranks, and search engines, which means even more traffic and so on. At some point in the 1990s, people realized that search results are vital to receive this traffic, and the development of tools to improve those search results begun.
The series of tools and procedures to improve the visibility of a website on the search engines are known as SEO or Search Engine Optimization. These tools and procedures consist on changes on the structure and information of a website, in order to get that improvement. The number and type of those tools and procedures have grown exponentially in the last few years, to the point that you can hire experts on SEO to work on your sites.
Those tools focus on a few strategies or themes: the first one is how the search engines work, the second one is what people search for; the third one is the search terms or keywords keyed into the search engines. There are, of course, a wide variety of tools and procedures for each one of those strategies; some are of the free variety and some of the paid variety. A correct mix and match of this tools can be the difference between been hidden or to hit the first pages of google results.
Knowing what the keywords, or phrases are the most used by potential targets in their searches, could potentially give valuable information about in what direction a site should develop, or at least try to develop. If, for instance, you sell medicines for baldness treatment, you would like to know how the people is looking for those products. Do they look for “natural products”? Do they usually seek some specific compound? If you could get to know which terms are related to people searching baldness treatment, you could improve your campaigns or redesign your website around those terms and, in return, get a lot more visits and opportunities for your site, and, of course, your products.
In addition, after you get those visits, your rank will go up, and your site will appear higher on the search engines, which will give you even more and more visits.
One of the SEO tools devoted to the keyword engines is the one called Keyword Scrapper. It is highly popular because it can bring important information for your SEO campaign. What it does is to give you data about what specific terms are the most related to a keyword (let´s say “baldness”, to continue with the previous example) in certain search engines like google, or amazon or yahoo. For instance, if you get to know that the two more related keywords with baldness are, let´s say, “cure” and “natural”, you could start working on your website (and/or product) to match this criteria, in order to attract a lot more people to your website, and give a lot more opportunities for your product to be sold. The idea is that, if those are the most related terms, as you adapt your site to include those terms, it will be higher up on the search results of those potential clients that look for baldness in a given search engine.
As an additional tip, you should know that every engine has its own results, and has to be treated separately with this tool.
The SEO strategies are based mainly on tendencies on the search engines. Keywords, people´s interest and so on. Basing your site strictly on this kind of strategy may not be convenient because those tendencies may vary and you will need to be constantly monitoring them. The other risk is that search engines are constantly changing their algorithms. One major change on those algorithms and your SEO strategy will become worthless or less valuable. Google, to name just the most important is almost daily making changes to its algorithms.
All that being said, the importance of a good SEO strategy for a website can not be remarked enough: it could easily improve the position on search results, and with that increase the traffic, which in consequence, will improve again the page ranks. What you have to do is keep in mind that SEO should not be the only way that you use to get better results, you should always provide quality contents and tools in your site to your visitors. A happy visitor is the one that will remember your site and will return to it, or post it on the social networks, etc.
Scrape Keywords From A Website
Keyword Suggestion Tool Youtube