How many target keywords per page?

In a nutshell, for each page, you want to target one primary keyword and several more keywords not to exceed 20 and include long tail keywords related to search queries.

There are three groups of target keywords:

1. Hero Keyword

• The hero keyword is a single keyword and is the main target keyword of the page. It is typically the most directly related to the topic with the highest search volume.
  

2. Primary Keywords

• Primary keywords should share intent with the hero keyword and will be used to optimize the page.
  

3. Secondary Keywords

• Secondary keywords support the intent of the page and can be used for content optimization to broaden a keyword footprint.