What is an SEO audit?
An SEO audit is a process of identifying problems or errors that can prevent your website from ranking on Google and other search engines. An SEO audit consists of several parts, including:
Make sure your website is properly crawled, indexed, and rendered by Google
Check your website for on-page SEO issues
Check your off-page SEO for potential issues on third-party sites linking to your site
Check if your website offers a good user experience (for mobile and desktop users)
Why is SEO audit important?
Lost organic traffic due to website health issues
Lost sales opportunities or lost competitive advantage over other brands
Your site is indexed incorrectly (meaning searchers can't find it)
Google can penalize toxic links
In short, checking your website can uncover issues that could hurt your traffic and sales.
WebeFusion Infotech PVT LTD invests in premium SEO audit tools like SEMRUSH and SEO Power Suite for a complete SEO audit report.
How WebeFusion Infotech does a website audit:
Compare your rankings and see your competitors
Search Google's index for duplicate content on your site
Check the indexed URL of your website
Analyze your website loading speed and time
Check if your website has an SSL certificate or is using HTTPS
Check for mobile site usability issues
Analyze and solve website indexing problems
Analysis of user website experience
ONPAGE SEO audits
Fix broken links
Clean website sitemap
Check redirects
Fix duplicate content issue
Fix orphaned pages
Perform backlink audits
Remove toxic links
What are the next steps after an SEO audit?
After we have completed your SEO audit and identified some areas of improvement. The next step is? Time to get to work. After conducting your audit, tick off the following checklist:
Track your keyword rankings/positions (and track competitor sites)
Use the removal tool in Google Search Console to remove duplicate content in Google's index.
Get rid of heavy code that bogs down your page speed or prevents Google from displaying your site properly.
Fix broken links, change 302 redirects to 301 redirects if necessary, and clean up your sitemap (use the Schema Markup Tester to verify that your code is error-free).
Collect your references and sort them into three main types; Then link the posts and export your opt-out list.
Final Thoughts
Conducting an SEO audit is very helpful in developing a solid strategy when launching a new project or website, and is an important element in long-term success.
By fixing the problem as quickly as possible, you can prevent your website from reaching its full potential. Other areas can be checked, but this initial process can provide valuable information about the overall health of your site.
For website audit and analytics for WebeFusion Infotech PVT LTD.