In today’s digital environment, there are multiple options available for promoting the brands and ultimately generating traffic. And, all the methodologies, techniques, and approaches fall under the tree of Digital Marketing. There are several different approaches for traffic generation for a business within the sphere of the digital marketing, which is quite difficult for the new people to understand. This is the reason the number of SEO agency in Gurgaon and other cities is increasing as these agencies help people to establish their brand in the online environment and produce more traffic for their website.
The digital environment is ever-evolving and search engines play a vital role in determining the success of your website. When it comes to the internet usage, the search engines are considered as the biggest traffic accumulators. And, with the right implementations of digital marketing strategies and services, you can easily get the desired results for your business. And now, when we are talking about the digital marketing services, SEO and SEM both are one of the most popular solutions that businesses focus on to enhance their reach and get increased revenue rates.
The SEO (Search Engine Optimization) and SEM (Search Engine Marketing) both are intended to help the businesses to a good piece of the search engine traffic. However, they both are different in nature completely yet, people get confused in between of them. And, to make it easy to understand the difference, we are shedding some light on this topic in this article. Let’s get started.
SEO And SEM: One Is a Necessity & One Is Not
However, the Search Engine Optimization is usually considered as a form of marketing most of the time but, the truth for each and every website, it is important to have this form of optimization. No matter, what your ambitions are to promote your website via other means, SEO is there to help your website to get indexed and, not marked as spam. The better the optimization of your website will be, the better the chances will be of getting the higher rank in SERPs for your target keywords. And, ultimately this will help you reach your targeted audience and build a huge a base of potential customers. The Search Engine Marketing does the same thing but, it also incorporates the use of paid solutions to reach traffic.
What Does SEO Do? (SEO Methodology)
However, nobody can really guarantee a particular result using SEO but still, there are some guidelines that you can rely on in order to get good results. The Search Engine Optimization is built on two categories that are mentioned below:
On-Page Optimization
Keywords
Content
Metadata
Site speed
URL Structure
Markup use
On-site links both internal and external
Off-Site Optimization
Backlinks
Local SEO
Guest posting
Social media marketing
Influencer marketing
As per the statistical facts, 75% of all SERP traffic is preserved to the first page. The first rank gets somewhere around 30% of that traffic. After that, the second and third position get around 15% and 13% of that traffic respectively. And, the rest of the positions share significantly smaller chunks of the same.
What Does SEM Do? (SEM Methodology)
The SEM is a broader term than Search Engine Optimization. This incorporates some additional methodologies to gain search engine traffic. You may use the paid channels for getting ad placements within search engines, which are charged on a PPC basis to ensure that businesses pay only for the exposure that will get them the traffic. You may also hire PPC services providers in Gurgaon and other cities as well in order to get the desired outcomes within a minimum time-frame.
SEO VS SEM: Which One Is Better? (Conclusion)
The Search Engine Optimization is a long-term investment that is focused on putting the website on a better rank organically while SEM can pave the way for you to get the exact traffic but this traffic may end up costing you. SEO is essential while SEM is an optional approach but, that doesn’t mean that SEO is superior than Search Engine Marketing. They both act differently and on a different pace. So, which one is better, it can’t be said accurately. You just need to find your business needs to manage both of these strategies.
