Keyword research is the cornerstone of SEO. The goal is to find keywords and search terms that are relevant to your business and that your customers will use to find you. There are a lot of ways to go about this, and each business will have its own unique way. However, all of the best keyword research techniques have some things in common. They all involve a combination of free and paid tools, and they all focus on four different metrics: traffic potential, keyword difficulty, business potential and search intent. 

Another on-page optimization tactic is to optimize your URL structure. This includes using keyword-rich domain names and ensuring that your URLs are organized in a logical way that makes sense for your audience. It's also important to make sure your URLs are short and use hyphens instead of underscores to separate words.

First, decide what your goals are as a business or website. This will determine what type of content you should create and what keywords you should target. Your goal may be to generate sales, increase traffic or simply promote your brand and products. Once you have determined your goals, you can begin to plan out a content schedule and strategy.