Whether you're running a local bakery or an international consulting firm, search engine optimization (SEO) can either make or break your online visibility. And the truth is, many business owners like you don’t even realize what’s holding them back.
In this article, you will learn how important it is to have a Long Island’s SEO expert!
We'll explore 7 critical issues that an SEO expert on Long Island can help you identify and fix issues that directly impact how your business performs online, both locally and globally.
Poor Keyword Optimization
Many businesses still fail to target the right keywords once their audience actually searches for them.
For instance, according to Forbes Magazine, “Use tools like SEMrush and Google Keyword Planner to uncover what your audience is actually searching for, like ‘easy cake recipes.’ Then sprinkle those high-traffic keywords into your title, headers, and meta description to boost your blog’s visibility and clicks.”
A Long Island-based SEO expert uses advanced tools and local knowledge to identify high-traffic, low-competition keywords tailored to your niche. They also optimize your website content to rank higher on Google, which increases your visibility exponentially.
Lack of Mobile Optimization
In just a few seconds, visitors will leave your website if it is not responsive.
For example, “a user-friendly website is the backbone of any successful digital marketing strategy; confusing layouts and slow loading times drive users away.
While optimized usability boosts engagement, conversions, and campaign results to achieve higher in your business.” (Information from International Journal of Innovative Research in Computer Science & Technology)
Additionally, 95% of adults in the USA use the internet, and 90% have smartphones, so you need to focus on them. (According to PewResearch)
Another Source: If you are interested in mobile marketing, read the Idea Stream Marketing News article.
Long Island-based SEO experts ensure your site loads quickly, is responsive, and delivers a smooth experience on phones and tablets, key for both SEO rankings and user retention.
Weak or Irrelevant Content
Content is a queen move in your business, but only when it’s relevant.
“74% of businesses claim that by engrossing audiences with stories that are valuable, content marketing boosts lead generation. Most marketers now invest over 10% of their budget into content, proof that it's the heartbeat of modern brand success.” According to Forbes Magazine.
A Long Island-based SEO expert conducts content audits, removing or updating outdated pages and blog posts.
Slow Website Speed
Your website's speed is a major factor in your SEO ranking.
“Page load time is the make-or-break moment; if your site takes over 3 seconds, 40% of visitors will leave without a second thought. Every extra second costs you clicks, customers, and credibility.” (Information from Shopify Blog)
Long Island-based SEO experts use tools like Google PageSpeed Insights and GTMetrix to identify what’s slowing your site down, whether it’s heavy images, poor hosting, or outdated plugins, and fix it quickly to enhance performance and rankings.
Poor Backlink Profile
A weak backlink profile with spammy or irrelevant links can hurt your SEO. Backlinks to your website are essentially endorsements from other websites.
“Even though backlinks boost your website's credibility and visibility, not all links are created equal. Before chasing every link, understand the difference between spam traps and effective SEO boosters.” (Information from Search Engine Journal)
SEO experts in Long Island analyze your backlinks, disavow toxic ones, and build relationships with high-authority websites in your industry. This improves your domain authority and trustworthiness in Google’s eyes.
Failure to Adapt to Algorithm Updates
Google updates its algorithms several times a year; not adapting to these changes can drastically drop your rankings.
For example, the academic Journal of Science and Technology article “dives into the last four years of Google updates, revealing the core ranking factors and smart strategies every SEO pro needs.”
An SEO expert in Long Island stays current with all updates, like the March 2024 Helpful Content Update, and immediately adjusts strategies.
Inadequate Analytics and Tracking
Without the right tracking, you can’t improve what you don’t measure.
A Long Island-based SEO expert ensures your analytics is configured to track everything from keyword rankings to user behavior so you can make data-driven decisions.
If your business is based in Long Island or aiming to expand its presence, SEO isn’t optional; it’s essential. It’s not just about higher rankings; it’s about building trust, visibility, and long-term growth.
At Idea Stream Marketing, we don’t offer cookie-cutter solutions; we tailor each strategy to your unique business needs. Why? Since most marketing strategies aren't tailored, we know why they don't work.
Long Island’s SEO expert’s work includes AI-enhanced marketing, lead generation, digital marketing, social media marketing, creative design, and web design, all built to boost your brand and drive real results.
To give your company an advantage over the competition, we integrate data, creativity, and innovation.
So what are you waiting for? Let’s grow your business together. Call Idea Stream Marketing today!