Search Engine Optimization (SEO) is the most important part of blogging. Though it is an open secret that SEO’s changing and growth are tremendous. Techniques and tricks which worked in past don’t even exist today.

Along with the techniques and moves, Bloggers are also changing their methods and ways to sustain in blogging of today’s time. Since many professional bloggers don’t rely on manual spying, tracking or analyzing of their competitors as there are many tools in the market to second bloggers. Along with Bloggers, Other internet Marketers including e-commerce retailers are also changing their manners to work. They believe in automation and for that –

SEMRush is the one to help!

What is SEMRush?

SEMRush is one of the most prominent SEO tools which is used to get an extensive analysis of any website. You can easily run an in-depth analysis of any website (it could be your competitor’s URL) and can get all the relevant information of the analyzed website. It will help you to unveil the SEO and PPC strategy of the analyzed website.

When you run an analysis on any web page then it gives you the following information;

• Keywords ranking along with Positions of rank

• Amount of traffic for each particular keyword

• Specific ranks of keywords in different countries including; USA, UK, and 22 other countries

• Backlinks of website for a whole site and pages

• PPC Campaigns

• Video Advertising, if any

• PLA Advertising, if any

Being a blogger, I rely on this tool in order to outrank my competitors and run a deep analysis on my competitors. As ones, you know that on which keywords and what links your competitors are using. Then you can follow exactly the same strategy and mix up with your skills in order to always succeed over your competitors.

SEMRUSH has:

• more than 46,000,000 domains and:-

• more than 120,000,000 keywords in their database.

I would strongly recommend you to use SEMRush to give an edge to your backlinks strategy, keyword research and PPC strategy. In below section, I have talked about this in detail. So keep reading!

How SEMRush Works?

SEMRush working process is simple yet smart which take information directly from Google search and YouTube in the case of Video Advertising. You need to paste the URL of any blog in the search bar and it will come up with an in-depth analysis of web page within few seconds. All related information extracted is legit and close to accurate. Keeping the SEMRush repo in mind, I can assure that you can rely on the provided information without having a second thought.

How Expanded SEMRush Research Tools are?

Since SEMRush is one of the extensive SEO/PPC tool not only bloggers rely on it, but all type of Internet Marketers uses this tool. As it provides different amazing in-depth research to all marketers. Their Research tools include;

• Organic Research

• Advertising Research

• Display Advertising Research

• Video Advertising Research

• Backlinks Report

• Keyword Research

• Product Listing Ads

Organic Research

Organic Research tool of SEMRush is concerned with bloggers who are struggling to get on top of the SERP. You can analyze your competitors’ site and can come to know on which keywords he is ranking. Along with that, it can also help you to get some of the best relevant keyword ideas which you might be missing.

Moreover, you also come to know about the value of keywords i.e; CPC (Cost per click). If you monetize your blog with Google Adsense then keeping CPC in mind is very important. Other things which the report includes are; Competition of keywords, total results for keywords and trend for keywords is also given.

Always shortlist high CPC keywords to earn more!

The Organic Research tool also provides insight of pages of site ranking in SERP for every single keyword. That much information about any site and especially of your competitor is enough to outrank following the same footprint which your rival has used. Act Smart!

You also get to know about your Organic competitors who are close or above to your site. So if you have no clear idea that who are actually competing with your blogs, which is rear, then you can get to know about it in this tool. It provides you organic traffic of your competitor and the keywords he is ranking for!

In short, it is a WEAPON for all Pro Bloggers out there and helping them sustain their ranks in SERP. Since this organic research tool of SEMRush has helped you track, analyze, and outrank your competitors easily!

Track, Spy, and Outrank!

Advertising Research

Since I have already mentioned above that SEMRush is not limited to bloggers only as it is built to help all Digital marketer. Advertising Research Tool of SEMRush is one of the examples of it.

Advertising Research tool uses its competitive Intelligence and lets marketers achieve maximum ROI (Return on Investment) on their PPC campaigns.

Use SEMrush Competitive Intelligence and achieve maximum ROI from your PPC campaigns – SEMRush

Above statement is not merely an exaggeration of features. It has helped me to outrank my PPC competitors which ultimately turned out to be a maximum Return on my investment.

If you are in PPC or an affiliate marketer who rely on paid advertisements then tracking and outranking your competitor without spending thousands of $$$ is a dream unless you have some tools which work as a blessing. SEMRush is one them. It can actually help you unveil your competitor’s ad strategies and his budget.

Isn’t it Amazing?

I bet after getting all the information about your competitors not even a single marketer can lose his money. Since you know that what ad copies with which keywords your competitor is managing to outrank others and banking conversions. So you can do the same.

It is the common issue with advertisers that he chooses some keywords, group them up in adword, and start bidding. However, conversion does not rise and sales do not move up as well. It ended up with burning your money without getting anything which means ROI turned out to be A BIG ZERO

In such situation which is common for all new marketers. SEMRush comes handy! You can actually get all the relevant information about your competitors like what Ad copies he is using along with his keywords in ads, get to know about the new competitors in Bing Ads and Google Adwords, and helped localizing your ad campaigns. In short, a detailed in-depth report of your competitor is given to you which can turn out to be a GOLDMINE of ideas for you!

In this way, you can get benefit from your competitors’ experience. It saves a lot of your money and time by spending on your own and testing what works and what not? You can simply see what your competitor is doing and how he is ruling the PPC.

Stop Burning your Money and Start Working Smart!

Another common problem which I also faced in Initial days of my marketing is creating attractive ad copies which can bring conversion for me. I tested and burned a lot of money before coming to know that what actually works and which words can trigger the conversion. I will keep on burning my money until I come to know about SEMRush. It extracts the exact ad copy which your competitor is using to bring conversions with in-depth analysis.

Don’t do anything, Just Copy!

Display Advertising

This research tools work amazing for Display advertisers. Google’s Display ad network carries a greater fraction of ad networks having millions of websites where ads can be shown. It is equally difficult to find a campaign where you don’t need to pay for impressions and clicks which do not bring you leads or sales. I don’t think any advertiser would run such campaigns.

So to help digital marketers, SEMRush Display advertising research tool helps. The SEMRush top 30 reports show the best-performing advertisers along with their text and media ads. You also come to know about the landing pages they were promoting to get user-engagement.

That is enough to uncover the strategy!

How can it Benefit you?

As it reveals the landing pages of advertisers. You can unveil that how your competitor is engaging users on his landing pages, what call to action is he using to convert users, headlines, sub headlines, images, design, and special incentives. You can also come to know about the publishers’ website and all detailed related to their websites.

It provides you an impressions report to predict the Ad stability in generating conversions. Another amazing feature of this tool is spotting new publishers. Since it can help you to save a lot of budget by using deep competitive placement analysis. Moreover, it also gives you the conversions based on placement on publisher’s site. You can then select the best performing spots and bank more conversions.

Before making your campaigns live, you can set a fictitious campaign and check how it looks on different devices including; mobile phones, tablets, laptop and big screen computers. Then you can make changes accordingly.

Backlinks Report

One of the amazing tool of SEMRush which I personally like being a blogger is Backlinks Checker. It provides you a detailed report of backlinks of any website analyzed.

Backlinks work as a vote to your website’s quality and trustworthiness and it is the main factor which helps in gaining good ranks in search engines. It is always a difficult task that from where to get backlinks and how much to take.

If you are not analyzing your competitor on this aspect then you are shooting in the dark without knowing what to do and how to do!

SEMRush helps you in that as it gives you a detailed and in-depth analysis of any website. It let you check the total number of links to a website, total domains referring to the site, anchor text on which links are made, compare links and weight on competitor’s domain.

It also helped you check the backlinks type that whether the backlink is “do follow” or “no follow”, text links or image links, and Form links or Frame links. A complete information on it. It also gives you geolocation of links that from which countries you are getting links from.

Video Advertising Research

This research tool works amazing for those who are looking to generate converting video ads for YouTube or other streaming or sharing sites.

Since you all know that trend of sharing information with YouTube is increasing rapidly and there has been built a full market to target on different categories. Though advertisers have already started using this market to enhance their businesses.

So keeping this in mind, SEMRush is the first to introduce Video Advertising research tool which will help advertisement to extract data from YouTube in-stream advertisements and channels. That data could be used by many marketers to boost their video ads campaigns in low budget

Want to know, How it Works?

SEMRush Video advertising tool collects data from famous YouTube channels and videos then it looks for in-stream video ads displayed in videos. From this, it comes up with a list of advertisers’ landing pages and video ad placements.

How it Benefits You?

Since you get all the information about advertisers including; landing pages, and their ad placements. You can dig out their landing pages to further extract relevant information like; converting designs, keywords, call to actions, incentives, and user-engagement. Then you can apply this in your case and get amazing results. I would suggest to run a detailed analysis and learn from their experience and data.

Keyword Research

I have briefly discussed Keyword Research above and here going in detail. Keyword research is important for both SEO and PPC.

It helped you grabbing some of the best keywords for your SEO campaigns and keywords which can turn out to be profitable for your PPC campaign. Apparently, it provides you list of all keywords, their CPC, monthly volume of searches, ad copies, the number of results in search engines, and Trends.

SEMRush keyword research tool also provides you partially matched and relevant keywords to work on which could help you to generate a keyword rich content. A keyword rich article is always superior on think the article, by keyword rich content, mean main, LSI, secondary and partial related keywords evenly distributed in an article.

SEMRush keyword research tool also helps in finding long tail keywords which are comparatively easy to rank in search engines. Moreover, if you are looking for language or geographics specific keywords then it can help you find such keywords based on any language or geographical location.

Product Listing Ads

If you are an e-commerce retailer and looking to boost your Google shopping campaigns then Product Listing Ads by SEMRush is the one to go for to enhance your PLA Campaigns.

It is obviously clear that you are not the only one who is using PLA to attract shoppers which mean there is a competition out there. In order to know who is pushing you out of competition and grabbing your sales, SEMRush Product listing ads research tool may help you.

How it benefits you?

You may use SEMRush PLA in order to discover how many PLA keywords you and your competitors are using, define your competitors on shopping, get the keywords that trigger competitors’ PLAs appearing in paid search.

It can also help you estimate the competitors’ spending on AdWords compared to their PLAs or compare with Domain Vs Domain tool.

PLA manipulate product feeds which contain details about the product and PLA Feed of your competitor definitely carries some of the amazing secrets which you can apply and rock here!

Let’s see what PLA Feeds of your Competitors carries for you!

It will list out all the keywords which are making their Product Listing ads to be shown in search results. All the PLAs which pops up for every keyword including their rank in SERP. It will also show you product price and Title. I don’t think anything could be awesome than entering your e-commerce rivals’ product feeds as you can use his weapon to destroy him.

SEMRush PLA can also help you to have an eye on best-performing PLAs of your competitor. You can have a look at their ads and easily measure the strategy your competitor is using then apply below Golden Rule;

Simply “COPY”

Why should all Internet Marketers have SEMRush?

SEMRush is a package which is not only limited to bloggers, but it contains some tremendous tools for all Internet Marketers from Bloggers to e-commerce retailers.

For Bloggers, it provides you keyword research, competition analysis, getting search volume of keywords, measure the profitability of any keyword, checking backlinks, grabbing backlinks source, detailed site audit, content ideas and much more on a single platform. You don’t need to sign in and out between different accounts to gather that much information. I would name it as an SEO COMBO.

For other digital marketers, it gives amazing tools to smartly spy competitors out there. You may have a close eye on your competitor’s strategies and then follow its working route to outrank your competitor by identifying loopholes.

However, if you have ambiguity about it then SEMRush offer, you can fully use the tool before buying and testing on live accounts;

Conclusion:

If you have been struggling to get profitable keywords in your niche or ever wanted to outrank your competitor then SEMRush is good to go. I am sure that above-detailed evaluation on SEMRush has helped you getting complete knowledge about it. I personally use this tool to design SEO strategy and always get an edge over my competitors.

I don’t think you guys require a separate tool for each task to perform. Just get SEMRush and perform all search engine marketing (SEM) tasks from one single dashboard.