search engine optimization MADISON, WI

We have updated our 10 video SEO tips for you in 2021. Admittedly, the basics of the tips from our first version in 2020 have not changed. However, there are a few new findings, fine details and a shift in some relevance factors. And who knows, maybe they are the ones who tip the scales on the way to more reach and number one in the search results on Google and YouTube.

Use the lead: Don't waste time and start immediately with the search engine optimization for your video with these 10 tips!

1. Content and storytelling

The basis is a meaningful video with valuable content. The keyword storytelling also plays a role here. If the video offers the user added value in an exciting narrative style, this is the best prerequisite for a long dwell time. A long length of stay is, in turn, rated by Google and YouTube as an important factor in ranking.

2. Interactive factors

Search engines rate a large number of calls, good ratings and comments as positive. They convey the signal: The video is worth watching and even overcomes the inhibition threshold for interaction. Since these signals emanate directly from the user, they represent an important criterion for relevance.

The shares, likes and comments received are primarily a consequence of good content that is well worth seeing. But: good content alone is not enough! Technical optimization for the video is a must. It helps the video to be found in the search engines and, above all, to rank well for a certain search term - the keyword. Therefore, in the following steps, we will first focus on the technical background.

3. Keyword

First, determine a main keyword for your video. It is the central term with which you want to assert yourself in the ranking on your topic. This also includes the search term that Google, YouTube and Co. will assign to your video. It is therefore important that he takes up the topic of the video in the best possible way.

Compare also possible synonyms regarding the popularity in the search. One speaks of search volume. The bigger it is, the more often it is searched. This factor can be determined e.g. B. with the help of the Google Keyword Planner (with an active AdWords campaign) or with paid applications.

Your main keyword is essential for all further steps.