We live in an increasingly digital economy. Information technology (IT) has transformed a large number of markets and advances in Artificial Intelligence will likely further lead to important changes throughout the value chain of individual firms and across a variety of sectors.
The course Strategy in Digital Markets introduces students to some of the fundamental concepts, and strategic challenges and opportunities of digitization. We will explore how digital technologies shape markets and corporate strategy.
We discuss organizational issues, such as whether firms should rely on inhouse IT or source these capabilities from the market. A central part of the course relates to pricing strategies and business models. Most prominently, we will discuss platform strategy from the perspective of entry, openness, and competition. We then focus on data as a strategic resource and the organization and market strategy of Machine Learning (ML) applications. Lastly, we discuss the role of governments in regulating digital markets and the strategic responses firms can take.
The overarching aim is to prepare students for careers in industry/consulting and/or dissertations in this field.