The “CCT Scrutinizers” is a peer learning group that started in October, 2013. The group emerged in an unstructured way. Individuals who met at doctoral seminars, and others who participated in the membership-controlled CCT Facebook group, initiated a formal study group to learn about the CCT field, discuss current and classic CCT research papers, and expand knowledge of theory and methods in order to publish in high-quality marketing journals. Using digital communication tools and a rotating leadership schedule, the group regularly and systematically analyzes CCT research that has been published in prominent journals. Analysis typically concludes with a virtual meeting with papers’ authors, who are invited to share their experiences conducting and publishing the research.

The group has a formal but somewhat fluid membership, but does not have a formalized approach to membership application and approval. Group composition has remained the same since December, 2015. The members are geographically dispersed across five continents and work in institutional contexts that are distinguished by differing degrees of research intensity, resource access, acceptance of different paradigmatic traditions, and proximity to other CCT scholars. In addition, members have different mobility trajectories and have been socialized, during graduate school, in institutional environments that vary with regard to their orientation vis-à-vis the field.