Bloomscape

Software: Adobe Photoshop

Role: Designer / Illustrator 

This project focused on the power of wordmarks and the impact of subtle, thoughtful visuals in branding. Tasked with selecting a company with a minimal or underdeveloped logo, I chose Bloomscape, a modern plant delivery service, whose existing logo lacked the personality and connection to its product.

For the redesign, I hand-drew a new wordmark that plays with positive and negative space, embedding visual storytelling into each letter. Plants grow and bloom in the word, giving the mark a more organic, welcoming feel. Hidden within the letterforms are several garden-related elements:

• A garden shovel is formed in the negative space between the C and A of “scape.”

• The S includes three claw-like lines to represent a hand rake tool

• A seed is nestled into the counter of the P, symbolizing growth and new beginnings

This redesign aims to better reflect Bloomscape’s mission, bringing life into indoor spaces while giving the brand a more memorable and engaging visual identity.