Though awareness varies worldwide, the use of artificial intelligence (AI) in scam tactics is a developing problem. People in nations like Malaysia, Thailand, and Japan are still mostly unaware of the potential role artificial intelligence (AI) may play in scams. The increasing complexity of fraudulent activities is reflected in the fact , 31% of respondents worldwide were unsure if AI was used in the scams they came across.

Scammers still take use of well-known channels and platforms. The most common ways to establish initial contact are still phone calls and texts, whereas Gmail, Instagram, and WhatsApp are also widely utilized. SMS scams are especially common in South Korea, Brazil, and the Philippines, while WhatsApp scams are becoming more common across the globe. 

Scam victims suffer from extreme emotional distress in addition to financial losses. Kenya, the Philippines, and South Africa report the biggest emotional costs, with feelings of vulnerability, dread, and loss of confidence being widespread. South Korea and Japan, on the other hand, exhibit less emotional impact, which may be due to cultural variations in how victims are perceived and scams are reported. The emotional impact that frauds take serves as an important reminder that preventing fraud involves more than just financial measures; it also involves protecting people's mental health.