WWF Save What You See

As an NGO, the WWF needs donations. But getting people to donate for the environment is getting increasingly challenging: People are hesitant because they ask themselves what actually happens with their money. 

To help them get over this mental obstacle, WWF created Save What You See – the first banner that visualized the impact of every donation on the Amazonian rainforest. Every click on this banner automatically saved an area of the rainforest EXACTLY the size of a mobile screen. So, for the first time, people actually saw what and how much they were protecting. 

Thanks to our media partners, this first click was even free – making it as easy as possible for people to take the first step. 

As a second step, the banner took people to a landing page where they could further visualize donations to save larger areas of the rainforest with their own money.  

We reached over 7 million clicks, and the banners outperformed the industry benchmark by 226%, with some formats even going over 500%. By making donating as visual and easy as possible, we helped bring down a big mental barrier among people. And above all: We saved more than 1.7 million square meters of the rainforest and counting! 

Thanks to its commitment to saving the rainforest, the World Wide Fund for Nature (WWF) is a well-known and highly relevant “player” in the area of ​​environmental protection and climate change. With Save What You See, the WWF made it tangible what a single donation can achieve. This created trust in the brand among people and increased their willingness to donate.