Digital Marketing

Conduct competitor research, including seeking and analyzing competitor marketing and sales materials

Utilize strong writing skills to create blog posts, white papers, webinars, case studies, and other product marketing collateral

Seek customer insights and stories to develop, implement, and manage testimonial and referral programs

Work with marketing, tech, and sales to help write and present product roadmaps

Glean applicable insights from online and customer data

Lead development of communication tools and collateral to promote new features, functionality, and services to both prospects and existing customers

Develop and maintain ongoing knowledge and mastery of buyer/customer profiles

Organize and host client meetings and forums to evangelize new products and gather feedback

Provide the sales and marketing teams with the strategic messaging necessary to create proposal templates, presentations, data sheets, website content, pitches, and other collateral

Communicate performance metrics to key executive stakeholders throughout the organization

Partner with engineering leadership to find a balance between to-market speed and value

Act as an internal and external expert in product knowledge and implementation

Deliver an ongoing stream of product innovations that improve KPIs related to the scale, scope, frequency, and reliability of revenue to drive major business decisions