Did you know that our brain retains 80% of what it sees and only 20% of what it reads? This is why using training videos for employee upskilling, product demos, customer training, etc., is much more effective than written documents and manuals.

Once the recording starts, cover your topic in detail and demonstrate the features or training content on your device. Add explanations in the background using your computer while Loom silently records everything.


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Online training videos are highly engaging and make learning enjoyable. The combination of video, background audio, and constantly changing visuals in training videos ensure that our brains never get bored and stay fresh while learning. In addition, modern-day online training videos use different audience engagement techniques such as emojis, interactive quizzes, exercises, and viewer feedback to ensure that the audience remains hooked to the content all the time.

Online training videos save hundreds of thousands of dollars in the long run. They allow you to free up resources and use them more creatively by recording repetitive content and serving it whenever needed.

Online training videos are an excellent sales tool. Your sales teams can use them to explain product features and show prospects how they can get value from your product. As a result, it makes your sales arguments more persuasive and helps you close more deals.

Most organizations send new hires to different departments and schedule training sessions as a part of the onboarding process. You can easily replace this repetitive and unproductive process with employee training videos covering various organizational functions.

The conventional handing over/taking over process requires employees to brief the new person in charge on all the projects and responsibilities. However, by creating training videos, you can provide the new employees with a permanent resource they can refer to whenever they need guidance or clarification on any related to your work.

You can identify the essential skills and topics to help your employees perform their jobs more effectively. Then, you can work with your in-house training & development team or hire corporate learning consultants to build relevant and engaging online training programs for your employees.

You can also use PowerPoint presentations to create online training videos. Your content slides contain the most important highlights of your training, while you describe the process in detail in the background.

Interview-style training videos use questions to help the viewers understand a product or process. Such videos include two or more participants, one of whom asks questions and the others respond in detail.

Nobody likes watching 360p videos with unclear audio. The effectiveness of your training video relies heavily on its production quality. So make sure to use HD video quality with easy-to-hear and crisp audio instructions.

A training video is a type of video content that is used to teach individuals or groups a new skill or expand their understanding of a particular topic. These can be used in the corporate world to facilitate employee training, in the customer service world to educate customers about how to use a specific product, and in countless other scenarios as well.

While not exactly the same as retention, training videos can be recorded with a tool like Snagit and easily rewatched to help with repetition-based retention. That is, of course, not quite as simple as an in-person training experience.

Especially for those who produce their own, training videos are far less expensive than traditional models of training. Looking at the corporate world specifically, in 2016, US companies spent an estimated $70.65 billion on training alone, while also losing 53.8 productivity hours during their onboarding/acclimation time.

Coordinating schedules for employee training can be an intense and time-consuming activity on its own! Live training can require time to be booked with multiple individuals organization-wide, more or less on demand, and the busy schedules most of us keep make this a very difficult task to manage.

Creating a training video can help elevate the content that you would have included in a slide deck. The addition of effective images, video clips, and process-based screenshots taking the place of long bulleted lists can result in an engaging slide deck that, with easy-to-use tools like Snagit and Camtasia, can be screen recorded to create a reusable piece of video training.

It can be a good idea to consult with your team about how you can best meet the needs of the audience for which your video training is being created. They may have a helpful perspective on the audience and they can also help you tighten up the presentation!

What it is: This type of training video is typically used to explain very specific aspects of a workplace, like customer service, shifts and schedules, sexual harassment policies, and other similarly repeatable concepts.

What it is: Very similar to the presenter style video, this type of training video is used when there is a benefit to having a certain location shown. It incorporates a presenter, a narrator, and recordings from the location in question.

What it is: Interactive video trainings are the cutting edge of training videos. They offer unique opportunities to create training courses for employees where they get to direct the path of the training video, and the educator can gain information about student progress through the learning exercise.

This is a highly engaging type of video training where the learner becomes fully immersed and multiple different outcomes can be reached. The interactive components can include yes/no scenarios, or calculations among other things.

When you are looking at how to create a training video, selecting your topic is, of course, pretty high on the list of priority to-dos! What we know about consumer behavior is that genuine interest in the topic at hand is a key component in viewers continuing to watch a video after they have clicked on it.

This market research should be completed in a way that makes sense for the size and location of the audience you are making the training video for. You could use an interview method if you are serving a small specific group, like your direct reports in a small business, or use a survey if your audience is larger.

Not that long ago we talked about types of training videos that you can use to create effective learning opportunities for your audience. This is the stage of the process where you will need to use that information!

If you have been wondering how to create training videos for your employees or maybe how to create a video course, you need to try Snagit and Camtasia and the great news is you can do just that for free! Grab your free trial of Snagit here, and Camtasia now.

Jumping into filming without having an outline will create an employee training video that is confusing and does not concisely deliver its message. This has a severe negative impact on engagement and should be avoided.

You should map out your introductory details, the primary points you need to make about the topic of your training, and any concluding details, such as any calls to action or a summation of the main points you have made.

A nice thing about the way Snagit works is that you can select only one portion of your screen for recording so if you want to have your notes, storyboard, or script visible on the same screen, you can do that without worry that it will be displayed to your viewers along with the process you are training them on. If you are recording the audio for your video simultaneously, or want to have your speaker shown in the training video while they present, Camtasia is the program to choose.

Adding annotations and text overlays is an effective way to make sure that the most important content in your employee training videos gets highlighted. This is helpful for both engagement and retention of the information you are providing. Using arrows and other shapes to call out items of particular importance or applying text on the screen to really drive home what the speaker is saying are great enhancements you can make through the editing process.

Engagement with training material is one thing that can help employees really get the most out of their training. You can help this along by adding unexpected or interesting components to your training video.

Once you have the file, you will need to upload it to whichever hosting platform you have selected. For free hosting, consider Youtube or Vimeo. Both of these options are easily accessible and offer private or public videos. If, however, there is information contained in the training videos which is sensitive or confidential to your company, your best option might be an internal network, existing company knowledgebase, or a password-protected page on your website.

Training videos are one of the most accessible and efficient formats for information consumption. It is excellent for onboarding your employees about important information, updating them about new changes and providing further software training.

Training videos can help you save time by providing in-person training on the recurring topics and ensuring the same quality and standard of provided information. It can be easily updated, maintained and revisited as many times as needed in the future.

A case study by Microsoft shows that launching an internal video portal reduced the cost of learning & development by almost 95% compared to classroom training. That's a reduction from $320 to $17 per person.

Before recording a training video, define the topic and the training materials to be delivered. Break down the materials into distinct topics for easy consumption by viewers. For cybersecurity, this could include tutorials on social engineering, malware, data protection, and more.

We have a detailed post outlining our 6-step framework for writing and structuring a training video script. The blog post also includes 5 useful (and research-based) tips for writing training video scripts. ff782bc1db

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