Promote sustainable tourism that allows locals and visitors to know the riches of the high Andean forest and the importance for humanity of taking care of it.

Provide sustainable ecotourism services to promote interaction with the natural resources present in the Santa Rita Natural Reserve, and ensure visitors aware of the importance of acting carefully to guarantee the permanence of it all.

To be recognized by the Salento community and national and foreign Nature Tourists as a Reserve that safeguards the natural and cultural wealth of the Salento municipality, through the promotion of conservation and good ecotourism practices.