Still, I believe if we can scale down the subject, the pattern of good strategy is visible. This fact led me to researching more in the subject of strategy for both business and marketing down to communications. My research includes information from famous authors and materials available to me as a member via Chartered Institute of Marketing (CIM). The findings are some key principles for strategic work and a communication planning model which I currently use in my company Wisdom Agency, Vietnam to train new employees and plan for clients.

I tried to incorporate all the sub-steps for marketing into one single model but failed since it did not simplify but complicate the planning process. I narrowed it down to communications and somehow was able to build a model called Sand Clock Strategy illustrated in the picture. The model is a step-by-step guide from Situation Analysis to Solution Design for communication annual plans or campaigns comprising of two main parts and six sub steps which will be explained down further.


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Competitor: understand what the competitors are doing to find gaps that one can tap in or even their strengths that one must match. To better understand competition, check out Five-Force model of Porter (2008). Competition of substitutes is usually neglected by main players. Coca Cola & Pepsi were not aware of the non-carbonated drink market in Vietnam because it was not direct competition to them until Tan Hiep Phat launched their O degree Green Tea and took a big market share off them.

An hourglass (or sandglass, sand timer, or sand clock) is a device used to measure the passage of time. It comprises two glass bulbs connected vertically by a narrow neck that allows a regulated flow of a substance (historically sand) from the upper bulb to the lower one by gravity. Typically, the upper and lower bulbs are symmetric so that the hourglass will measure the same duration regardless of orientation. The specific duration of time a given hourglass measures is determined by factors including the quantity and coarseness of the particulate matter, the bulb size, and the neck width.

Marine sandglasses were popular aboard ships, as they were the most dependable measurement of time while at sea. Unlike the clepsydra, hourglasses using granular materials were not affected by the motion of a ship and less affected by temperature changes (which could cause condensation inside a clepsydra).[6] While hourglasses were insufficiently accurate to be compared against solar noon for the determination of a ship's longitude (as an error of just four minutes would correspond to one degree of longitude),[6] they were sufficiently accurate to be used in conjunction with a chip log to enable the measurement of a ship's speed in knots.

The hourglass also found popularity on land as an inexpensive alternative to mechanical clocks.[6] Hourglasses were commonly seen in use in churches, homes, and work places to measure sermons, cooking time, and time spent on breaks from labor.[2] Because they were being used for more everyday tasks, the model of the hourglass began to shrink. The smaller models were more practical and very popular as they made timing more discreet.

After 1500, the hourglass was not as widespread as it had been. This was due to the development of the mechanical clock, which became more accurate, smaller and cheaper, and made keeping time easier.[citation needed] The hourglass, however, did not disappear entirely. Although they became relatively less useful as clock technology advanced, hourglasses remained desirable in their design. The oldest known surviving hourglass resides in the British Museum in London.[2]

Little written evidence exists to explain why its external form is the shape that it is. The glass bulbs used, however, have changed in style and design over time. While the main designs have always been ampoule in shape, the bulbs were not always connected. The first hourglasses were two separate bulbs with a cord wrapped at their union that was then coated in wax to hold the piece together and let sand flow in between.[7] It was not until 1760 that both bulbs were blown together to keep moisture out of the bulbs and regulate the pressure within the bulb that varied the flow.[6]

While some early hourglasses actually did use silica sand as the granular material to measure time, many did not use sand at all. The material used in most bulbs was "powdered marble, tin/lead oxides, [or] pulverized, burnt eggshell".[2] Over time, different textures of granule matter were tested to see which gave the most constant flow within the bulbs. It was later discovered that for the perfect flow to be achieved the ratio of granule bead to the width of the bulb neck needed to be 1/12 or more but not greater than 1/2 the neck of the bulb.[8]

Hourglasses were an early dependable and accurate measure of time. The rate of flow of the sand is independent of the depth in the upper reservoir, and the instrument will not freeze in cold weather.[2] From the 15th century onwards, hourglasses were being used in a range of applications at sea, in the church, in industry, and in cookery.

During the voyage of Ferdinand Magellan around the globe, 18 hourglasses from Barcelona were in the ship's inventory, after the trip had been authorized by King Charles I of Spain.[9] It was the job of a ship's page to turn the hourglasses and thus provide the times for the ship's log. Noon was the reference time for navigation, which did not depend on the glass, as the sun would be at its zenith.[10] A number of sandglasses could be fixed in a common frame, each with a different operating time, e.g. as in a four-way Italian sandglass likely from the 17th century, in the collections of the Science Museum, in South Kensington, London, which could measure intervals of quarter, half, three-quarters, and one hour (and which were used in churches, for priests and ministers to measure lengths of sermons).[11]

The hourglass, sometimes with the addition of metaphorical wings, is often depicted as a symbol that human existence is fleeting, and that the "sands of time" will run out for every human life.[13] It was used thus on pirate flags, to strike fear into the hearts of the pirates' victims. In England, hourglasses were sometimes placed in coffins,[14] and they have graced gravestones for centuries. The hourglass was used in alchemy as a symbol for hour.

Recognition of the hourglass as a symbol of time has survived its obsolescence as a timekeeper. For example, the American television soap opera Days of Our Lives, since its first broadcast in 1965, has displayed an hourglass in its opening credits, with the narration, "Like sands through the hourglass, so are the days of our lives," spoken by Macdonald Carey.

Although a number of studies highlighted problems related to ERP systems, most of these studies focus on the problems during the project and implementation stages but not during the post-implementation process. Problems encountered in the process of using ERP would hinder the effective exploitation and the extended and continued use of ERP systems and their value to organisations. This paper investigates the different types of problems (operational, supervisory and managerial) users faced in using ERP. The paper adopts a qualitative method and uses data collected from two cases and 26 interviews to inductively develop a theoretical model in classifying ERP usage problems. A sand clock model of ERP usage problem is formulated to classify the identified problems into data quality, system quality, interface and infrastructure. The theoretical contribution of this paper is in gaining deeper insight on the impediments to effective use of ERP. From the practical point of view, this paper could assist managers to reach the sources of problems encountered by end-users and overcoming them.

I decided to start doing the Sketchfab weekly challenges to keep my skills up, and thus far ive been enjoying it and i hope i am able to keep it up!This model did not end up the way that i expected it to but i am very happy with it.

The Art Deco Polished Aluminum Flight Clock number AP104 by Authentic Models is a part of the Flight Decor Collection and measures 14L x 2.8W x 4.1H inches and weights 1.63 lbs. and is packaged in kraft box w/label. An exact reproduction of a 1930s Art Deco flight clock. Hand cast polished aluminum airplane. Nostalgic and chic.

The Charming Desktop Aluminum Propeller Clock number AP111 by Authentic Models is a part of the Flight Decor Collection and measures 2.2L x 12W x 3.7H inches and weights 1 lbs. and is packaged in kraft box w/label. During the Great War, from 1914-18, a new kind of art flourished. Hand crafted creations from gifted soldiers and army personnel became known as trench art. They used whatever material was at hand...bullet shells, wood, and fabric, during an era when planes were built from fabric on a frame. Popular fabrications included lighters and clocks made in all shapes and sizes. Our aluminum propeller clock was probably designed by an airplane engineer at a time when aluminum was only used for engines and small parts. A base with an art-deco feel sets off a truly charming little clock with a sense of history. Battery included.

The Stand For Eye of Time, Nickel number GL000C by Authentic Models is a part of the Antique Globes Collection and measures 6.9H x 4.3 inches in diameter and weights 0.35 lbs. and is packaged in printed box, upc label. Nickel finished stand for nickel Eye of Time. SC051 clock sold separately.

The The Eye of Time Spherical Desk Watch number SC050 by Authentic Models is a part of the Clocks and Time Collection and measures 3.1H x 2 inches in diameter and weights 0.5 lbs. and is packaged in printed gift box. The hero of our story is an anonymous watchmaker in Regency London. Trying to combine a travel clock that needs to be small while easy to read... The Epoque was candle light ... little would he know that his spherical desk watch would be a highly collectable treasure. In times of need the lenses doubled to read maps and light the safari-cooking fire. 2351a5e196

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