Who Cares if you have Backlinks?
Well, no one...except search engines! If you want people to read your page on the web, you need to have plenty of incoming links pointing right at your site. Search engines value the quantity, quality, and relevance of these links. The trouble with getting "backlinks" to your site, as they are called, is it's kind of difficult. The best way to receive high quality links is by creating a quality page or site. It's one of the most important steps in your SEO campaign!
How the Big Sites Build Their Backlinks Build it...and they will link?
Sites like Amazon, eBay, MySpace and of course, Squidoo, have thousands and thousands of links that hop to their site. They also don't have to do much to get these links!
Because they have something worth linking to! They don't ask for links, they just get them. Sites like these might also have thousands of affiliate marketers linking to their site.
So you're probably wondering how you can get as many links as these sites have...the answer is simple! Create something that is a valuable resource for people. If you can create something that is the go-to place for information on a certain topic, the traffic will come.
Link Exchanges...Yes or No?? Does Reciprocal Linking Help or Hurt?
Link exchanges can be good, and can be bad. There are a number of services out there that will connect you with other similar websites (or totally random sites) to exchange links with. Some search engines penalize these sites, often referred to as "link farms." There is a fine-line drawn between link farms and link exchanges, so watch out.
You say tomato, I say tomato sauce!
Some webmasters like to exchange links via reciprocal linking. This process is great if the site is relevant to your site. For instance, if your site is about tomatoes and you decide to link to a site about home foreclosures, this wouldn't help you in the search engines. However, if you linked to a site about tomato sauce, now we're talking!