With a long brand history and several historical milestones, Samsung has a rich brand story. These are a few noteworthy instances:

• The SPT-1000 in black and white, which was Samsung's first TV ever, was released in 1983. Samsung's introduction into the electronics market and the start of its rise to prominence in the sector were marked by this.

• Samsung rose to become the top memory chip manufacturer in the world in 1993. This was a noteworthy accomplishment that contributed to the rise of Samsung as a dominant force in the semiconductor market.

• Samsung introduced the first 33-inch double-screen LCD panel in the world in 1995. Samsung has a reputation for creating high-caliber, cutting-edge technology because to this creative product.

• Samsung surpassed all other producers of computer memory in 1999. This was a crucial turning point in Samsung's development as a big worldwide electronics company.

• The largest smartphone manufacturer in the world as of 2009 was Samsung, surpassing Apple. This was a big accomplishment for Samsung and contributed to the company's emergence as a dominant force in the mobile phone sector.

• Samsung debuted the Galaxy S III in 2012, and it quickly rose to the top of the list of best-selling mobile devices ever. This was a significant turning point for Samsung's smartphone business and contributed to the company's emergence as a dominant force in the market.

• Samsung's first smartwatch, the Galaxy Gear, was made available in 2013. Samsung became a prominent player in the developing wearables sector thanks in large part to this ground-breaking innovation.

• The Galaxy Fold, the first foldable smartphone in the world, was announced by Samsung in 2019. This innovative product served as a showcase for Samsung's dedication to innovation and contributed to the company's emergence as a dominant force in the smartphone market.

• These are only a few key milestones in the history of Samsung's brand. Samsung is renowned for creating high-quality, cutting-edge goods that push the limits of technology and has a long history of invention.

Customers select Samsung over competing brands for a number of reasons, including:

• Products are available in a variety of categories: Samsung sells a variety of items, including Televisions, home appliances, cell phones, and more. This means that clients can go to a single brand to fulfill all of their technological requirements, which is practical and frequently results in a cohesive ecosystem of products.

•  Durability and dependability: Samsung is renowned for creating durable, high-quality products. The brand has gained the support of its target audience thanks to its reputation for dependability and quality.

•  Innovation: Samsung continually pushes the limits of technology and adds fresh, cutting-edge features to its products. Those that are always looking for the newest and best technologies will find this invention appealing.

•  Samsung products are frequently created with aesthetics in mind, which gives them the ability to be both useful and aesthetically pleasing. The sleek and contemporary designs of Samsung's smartphones make this especially true.

•  Brand recognition: Many buyers find Samsung's excellent brand recognition and reputation to be appealing. Many people admire the brand since it is frequently linked to quality, innovation, and cutting-edge technology.

 Customers generally choose Samsung for a variety of factors, such as the company's well-known reputation for quality and innovation, the variety of goods it offers, and its distinctive look and feel.

Samsung is a multinational technology corporation founded in South Korea. It manufactures a variety of electronics products which includes smartphones, TVs, home appliances or machinery, and computer devices.

 Samsung was established in 1938 as a trading company and began manufacturing electronics in the late 1960s.

 The main office of Samsung is founded in Seoul, South Korea, and they function their business in many countries all over the world. Their mission is to inspire the world with new and innovative technologies, and products that enhance and improve individual lives and contribute to a better society.

• No Poverty 

• Zero Hunger

• Good Health and Wellbeing

• Quality Education

• Gender Equality

• Clean Water and Sanitation 

• Affordable and Clean Energy

• Decent Work and Economic Growth

• Industry Innovation and Structure 

• Reduce Inequalities.

• Sustainable Cities and Communities

• Responsible Consumption and Production

• Calm Action 

• Life below Water

• Life on Land 

• Peace, Justice, and Strong Institutions.

• Partnerships for the Goals

Inspire the world with our innovative technologies, product, and design that enrich people's lives and contribute to social prosperity by creating a new future. 

Samsung's products are aimed at a widely diverse group of customers, from everyday use gadgets to industrial-grade equipment. As long as a person is able to afford and use the items that Samsung has to offer in the market, the typical target age group of clients is from the 20s to 50s or even older.

1. Teens to young adults (14 to 25 years old) - Because they tend to be tech-aware, users of Samsung products in this age range are often the company's target market for smartphones. This client base has expanded as a result of Samsung realizing that this demographic has had greater purchasing power in recent years than in the past.

2. Adults (age 26 to 50) - This particular demographic makes up the largest portion of Samsung's target market because they are the ones who are most likely to be able to purchase any of the products the company has to offer, whether they be smartphones, smart televisions, cameras, or other household items like vacuum cleaners or washing machines. The number of customers in this category will increase during the next years.

1. effective Market readers. A corporation that closely monitors the market and moves quickly to replicate new items and/or add new features to current products that were first offered by other companies is known as a market reader. In particular, Samsung has demonstrated success in copying the look and key functions of smartphones made by its principal rival, Apple. One internal Samsung presentation from 2010 gave Samsung engineers a step-by-step procedure to follow to copy many of the features that make the iPhone such a distinctive product, it has been noticed.

2. Examining and taking advantage of market opportunities. Samsung's business strategy incorporates ongoing market research to identify opportunities and seize them, which benefits the company's financial performance. For instance, Samsung discovered that people who spoke Asian languages in particular want a device that could be handwritten since writing characters with a pen is simpler. The outcome was the creation of a line of Samsung Note devices, which function as a hybrid phone and tablet (or "phablet").

3. The creation of new products. There are hundreds of different product categories in Samsung Electronics' broad product line, which is organized into three product groups: IT & Mobile Communications (IM), Consumer Electronics (CE), and Device Solutions (DS). The international electronics corporation invested KRW 14.8488 trillion in R&D in 2015 and operates 36 R&D centers across the world to ensure essential technology for the future. Since 2006, Samsung has held the second-highest number of US patents. As a result, Samsung's ability to develop new products has been solidly established as one of its key competitive advantages.

1. Apple 

2. L.G Electronics

3. Intel

4. Sony

5. HTC

6. Lenovo Group 

7. Panasonic 

8. Whirlpool 

9. Huawei Technologies

Based on general consumer behavior and market trends, we favor Samsung above other brands.

 Those that value the most recent technology may find Samsung's vast selection of items appealing because they have cutting-edge features. Those that seek lifespan and durability in their gadgets may find Samsung interesting because of its reputation for making high-quality, dependable products.

 Those who desire a seamless and integrated computing experience may find it useful since Samsung also offers a cohesive ecosystem of gadgets. To make it simple for customers to control and manage their devices from a single platform, Samsung smartphones, for instance, can link to Samsung Televisions and home appliances.

 Third, clients who value brand awareness and prestige may find Samsung enticing because of its strong brand image and reputation. Because Samsung is known for creating creative, high-quality products, many consumers appreciate and trust the company.

 Personal opinion- Samsung offers a vast variety of products and services, which is why we adore it. The superb quality of this brand's items makes them worthwhile purchases. This company is promoting its products in the technological field and creating new products with plenty of features. Samsung goods are always created with aesthetics in mind to make them both aesthetically pleasing and practical. Their items are continuously in demand due to their positive brand reputation.

1. Social media: Samsung is a regular user of Facebook, Twitter, Instagram, and LinkedIn, among other social media sites. To keep its fans interested and up to date on the newest goods, services, and events, the company produces and distributes a number of content kinds, including photographs, videos, articles, and infographics.

2. Blogs: Samsung produces articles on its corporate blog about technology, innovation, and lifestyle. The blog aims to enlighten and inspire readers with engaging content that is consistent with Samsung's brand image and values.

3. Video material: Samsung creates a variety of video content, including as tutorials, product demos, and commercials. Also, the business posts videos displaying its goods and services on its YouTube channel.

4. Webinars: Samsung holds webinars to inform and involve its target market on a range of subjects, including technological developments, product updates, and business insights. Samsung has a great chance to engage with its audience and develop thought leadership through these webinars.

5. Events: Samsung takes part in a range of business gatherings, including conferences, trade exhibitions, and product launches. These occasions give Samsung a chance to network with other professionals in the business while showcasing its goods and services to a targeted audience.

6. Collaborations with influencers: Samsung collaborates with influencers and brand ambassadors to advertise its goods and services. Via the influencer's social media following, these relationships aid in spreading brand awareness and reaching a larger audience.

Strengths

1. Very high research and development (R&D) expenditure resulting in one of the strongest patent portfolios among technology companies
2. Industry leadership in most of the markets the company operates
3. Brand recognition and reputation
4. Enormous advertising and marketing budget
5. Product innovation and design capabilities
6. Vertical integration and manufacturing outsourcing result in low production costs

Weaknesses

1. Too many smartphone models
2. Positioning the company as a high-tier, mid-tier, and low-tier smartphone vendor
3. Dependence on Google’s Android OS provides little control over the user experience

Opportunities

1. Launch a different affordable smartphone brand in opposition to the growth of other brands such as Apple and Nokia smartphones
2. The Internet of Things (IoT) market is expected to grow significantly over the next decade
3. Enter the growing wireless chipset market
4. Augmented and virtual reality markets will be around US$100 billion by 2023
5. Increasing demand for voice-controlled virtual assistants in home devices

Threats

1. Smartphones using Android OS are becoming a commodity, which could impact the company’s gross margins
2. Intensifying competition in almost every market in which Samsung operates
3. New patent infringements resulting in negative publicity affecting the company’s reputation

• Samsung SWOT Analysis (6 Key Strengths in 2023) (strategicmanagementinsight.com) 

• Samsung: A short history – The Mercury News 

• https://www.britannica.com/science/semiconductor

• Samsung Electronics: statistics & facts | Statista 

• 23 reasons to switch to a Samsung smartphone - Samsung Business Insights 

• How Consumer and Tech Trends Shape Samsung NEXT's Strategy - Samsung US Newsroom 

• The secret to Samsung's success: marketing exec speaks out - Android Authority 

• Samsung Global Goals: Creating Change One Small Action at a Time – Samsung Global Newsroom 

• Samsung Mission Statement | Vision | Values | Strategy (2023 Analysis) | Business Strategy Hub (bstrategyhub.com) 

• Top 10 Samsung Competitors in 2023 (whatcompetitors.com)