This familiar tune is instantly recognizable. Even non-Galaxy users have certainly heard this tune at least once or twice on a subway or bus. The melody, known as Over the Horizon, is the default ringtone of the Samsung smartphone.

When the Galaxy smartphone is turned on for the first time, Over the Horizon is the only music stored in the music library. The jingle can be used as a ringtone, as a sound when the phone turns on or off as well as a basic notification alert for messages. But this musical arrangement is not just an audio file stored in the phone. Rather, it is a brand sound of Samsung Galaxy devices.

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The Galaxy S6 remix of Over the Horizon has a rich sound, characterized by a harmonious blend of string and woodwind instruments. This is a big change from the previous version, which incorporated an upbeat rhythm highlighted by digital attributes.

The latest variation of Over the Horizon was recorded by the Nashville String Machine. The composition was then mixed by the Grammy award-winning recording engineer Al Schmitt at Capitol Studios in LA. The deep, harmonious tune performed by the 40-piece orchestra represents the elegant, dazzling design and upgraded performance of the Galaxy S6.

While images are easily recognized, they are just as easily forgotten. On the contrary, sounds are remembered for longer periods of time. Therefore, the brand sound is as important as, if not more important than, the brand logo. As such, most global brands now have their own brand sounds.

There are three attributes that brand sounds must possess. First, is the brand sound easily remembered at once? Second, does the brand sound fit the brand image? Third, can the brand sound be altered to reflect changing trends?

Members of the design team created a variety of draft tunes. Then, they surveyed approximately 900 employees of the Global Design Center. As a result, Over the Horizon, made up of six notes, elicited the most positive reaction.

The basic tune of Over the Horizon has not necessarily changed over the years, but rather has evolved as the Galaxy S has expanded from one model to the next. The version installed on the Galaxy S6 is the fourth edition of the song, following those of the Galaxy S II, Galaxy S III, and Galaxy S4 and Galaxy S5.

Over the Horizon is not only being used on mobile devices; additionally, it is being rearranged by a number of people around the world. If people search Over the Horizon on the web, they can find various audio tracks and videos of remixed versions of the song. From K-Pop artists to international artists including Quincy Jones and Icona Pop, among other popular musicians, many have created their own versions of the track.

With a jolly tone and fast pace, this version of the theme was the perfect alarm song, as it kicked your day off to a great start - although perhaps it sounds a lot better through your computer or phone speakers now compared to those on the Galaxy S2.

The first reimagining of Over The Horizon starts quite soft, with more acoustic instruments like strings and pitched percussion carrying it for the first minute, until a wider string section and piano jump in later.

Based on numerous YouTube comments under all the Over The Horizon videos (admittedly, not necessarily a reliable source, but the best we can do), the Samsung Galaxy S6 version of the song is the most popular.

The 2016 Over The Horizon starts off normal enough, with the motif played immediately, but then we get a quick drum break, a jazzy brass harmony, and the first human vocals of the songs, all in the first 10 seconds.

Over The Horizon in 2017 was written by artist Jacob Collier, and he seems to be going in a similar direction to Dirty Loops - this is another jazz-funk take on the piece, although it certainly leans more on the latter of those two words, with some slap bass thrown in for good measure.

The Samsung Galaxy S9 version of Over The Horizon marked another dramatic shift in the direction of the songs, and one could argue the new pieces were less useful as alarms and better suited for ringtones, due to their soft opening. Still, if you like being woken up lightly instead of by a full digital orchestra, this version could be better for you.

The piece uses strings, piano and woodwind to create something of a soundscape, though one that has the motif popping its head up now and then in various ways. Towards the end, the piece harkens back to the first few versions of Over The Horizon, with a percussion section and piano leading to an increased tempo.

The piece overall resembles ambient music more than it does a ringtone, with the tempo and full instrumentation only really picking up in the last minute of the piece. There are some strings and a piano, but it feels like the nature-inspired sounds at the beginning are the real star of the piece.

The original motif is barely present in the song, appearing more in harmonies and variations on the theme, than as the theme itself. That would make most sense if the piano was accompanied by other instruments which took the melody, though perhaps Samsung just wanted to relax on the iconic six-note soundbite for a year.

Tom Bedford was deputy phones editor on TechRadar until late 2022, having worked his way up from staff writer. Though he specialized in phones and tablets, he also took on other tech like electric scooters, smartwatches, fitness, mobile gaming and more. He is based in London, UK and now works for the entertainment site What To Watch.\n\nHe graduated in American Literature and Creative Writing from the University of East Anglia. Prior to working on TechRadar, he freelanced in tech, gaming and entertainment, and also spent many years working as a mixologist."}), " -0-7/js/authorBio.js"); } else { console.error('%c FTE ','background: #9306F9; color: #ffffff','no lazy slice hydration function available'); }Tom BedfordSocial Links NavigationContributorTom Bedford was deputy phones editor on TechRadar until late 2022, having worked his way up from staff writer. Though he specialized in phones and tablets, he also took on other tech like electric scooters, smartwatches, fitness, mobile gaming and more. He is based in London, UK and now works for the entertainment site What To Watch.

He graduated in American Literature and Creative Writing from the University of East Anglia. Prior to working on TechRadar, he freelanced in tech, gaming and entertainment, and also spent many years working as a mixologist.

On March 22nd, 2021, TikTok[4] user @samsunggalaxyarg2020 uploaded the "Over the Horizion" ringtone to the platform (seen below, left), garnering 1.3 million plays and 15,000 other videos tagged. For instance, on July 27th, 2021, TikTok[5] user @lifestoopeachy posted a video commenting on the Samsung S10 ringtone. He added an overlay text to a video (seen below, right) of a man levitating saying "Samsung ringtones so beautiful," which garnered 7.5 million plays and 1.9 million likes in two years.

The loudness of the ringtone is also a subject of ironic memes. For example, on July 8th, 2022, YouTube[6] user @JamirJessie posted a clip of the movie San Andreas in which an earthquake is happening, but the cause of it was a Samsung S10 ringtone. The video (seen below) received 3,100 views and 75 likes in a year. 152ee80cbc

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