Problems finding a good design agency for your business

Every business requires a design agency that can help them with the design and structuring of their webpage to the product reach. Most businesses outsource the designing work to a design agency. The need for quality design in every business has created an increasingly growing demand for design agencies.

Design agencies are the agencies that are concentrated on the designs of a product. These agencies often work with businesses, consultants, and ad agencies. They provide much more than designing a logo and a website. They take over your digital marketing, designing the product to reach out to the ideal customers and business branding.

However, it is really crucial to find a good and apt design agency for your business. According to Adobe, in recent years, businesses with a great design usually outperform their competitors with weak design by 219 % on the Stock Market Index.

This is the era for designs. It is essential for the company to be careful while choosing a design agency to outsource their design work. A good design can not only build professionalism but also trust. On the other hand, a bad design can totally destroy the credibility of the business.

Most consumers choose a business based on the impression they get on the business at the first go. The design of the business and its professional model is what attracts more clients. Therefore, it is wise to invest in an efficient design that improves the quality of the business model.

The company might face certain issues while outsourcing their design work to external design agencies.

1. The reputation of your business totally depends on other’s work

As mentioned above, the quality of your design builds trust among your customers. For any business, it is important to build a concrete trust with the customers.

Tyton Media conducted a survey on the factor determining the credibility of a business. 48% of people said that the website design of business was their priority to consider a business credible.

It is critical to have a profound design since the major reputation of the company is build upon it. The risk here is that if the company outsources its design work to an agency it might have to depend on the design agency to give a quality output. Any design that may not elevate the business should be excluded and reworked until a standard design is produced.

If the business is not careful in choosing a good design agency then they may end having a flawed structure and design which will not be appreciated by the customers. This will adversely have an effect on the reputation of the company.

• Design agencies might not support you when you go live

Another major drawback of hiring a design agency is that most of them only complete their design work and hand it over to you to run the business. This means that they will not be available in case of any issues when you go live. Even if they support you, the agency might quote extra money for that.

• Communication gap

This is the one problem that requires immediate attention. Communication is an essential need for understanding and fulfilling business needs. Some design agencies might not be clear in understanding the actual requirement of your company. This may end up in faulty designs which in turn would demand multiple reworks.

Due to the communication gap, there will be numerous reworks on the design to bring in a standard structure. Reworks are basically time and resource consuming. This will also affect the company’s time frame to complete the design. When there is a communication gap between the agency and the business then it would cost a fortune of time for the company.

The main reason to hire a design agency is to get the message across. It means that you might be an expert in your field and know what customers exactly want. But, you might lack the ability to getting this message across. This is where the designers come into the picture, to help you reach out to customers with branding and designing.

When there is a lack of communication between the company and the agency this might inversely affect the brand of the business and this might even lead to the loss of customers.

• Potential security and Privacy leaks

It is always better to understand clearly about the design agency before outsourcing any kind of work. Security and privacy concerns are major nowadays. It should be the priority of the business to sign a contract on the security and privacy matters before proceeding with any work.

Finding a good design agency with proper credibility is quite a task but it is essential for the business to hire a trustworthy agency.

• No personal relationships with the customer

As a brand, you will always have a personal relationship with the customer. However, when it comes to a digital agency they might just view you as their client. They will make an effort to understand you but not your customers.

Because of this, they might lose the idea of giving the user-centric experience to the client. Since designing is all about giving users the best experience, it is always good to hire the right design agency that fulfills not only our needs but also our customer’s needs.

• Pricing will be based on efforts than on the outcome

Another drawback is that there is no clear ROI (Return on Investment). Businesses have to pay the agencies totally for their effort than on the outcome. Most digital agencies shy away when asked about ROI.

Their pricing model itself is effort based. This may be suitable for giant companies that invest a huge amount of money into designing. But, it is hard for small businesses and startups to invest huge amounts of money without knowing the outcome of the work.

• Outsourcing

Many digital agencies tend to do this. They take your money for the work they are supposed to do for you and then they outsource it to other companies for a much cheaper price.

• Offering Outdated services

This is a growing world of technology. Especially in the design field, it is a need to be updated since the technologies and methodologies are constantly evolving. In some cases, the old tactics are useless. But however many design agencies cling on to the old methods that are completely useless to your business.

• Lack of Experience

Every business has a unique goal to deliver to their users. Sometimes, companies don’t even know what to convey. It is the work of the design agencies to give a form to the outcome through structure and design.

When you hand over your design work to an experienced agency they will not only help you to figure out the end goal but also provide you with different strategies to reach your client.

These are some of the challenges that any business would face when hiring a design agency. Therefore, it is quite a task to find a good agency but it is worth all the hurdles because the design is what that speaks to your users