"SEO Strategy for BME Online Shop: 361K Clicks and 12.5M Impressions without Link Building"
Client Overview:
BME Online Shop is a leading e-commerce retailer in Bangladesh specializing in high-quality ICT products and consumer electronics. They offer a wide range of products including computers, laptops, printers, surveillance systems, routers, and more.
Client: Samsul Huda Rasel, CEO of BME
Project Objectives:
The primary objective was to enhance BME Online Shop's visibility in search results and drive more organic traffic without focusing on link-building strategies. The goals included:
Increase total impressions and clicks from search engines.
Improve the average CTR (click-through rate).
Maintain or improve the average ranking position across a broad set of relevant keywords.
Challenges:
Highly Competitive Niche: Competing with established players in the ICT and consumer electronics industry.
No Link Building: Achieving visibility and traffic growth without relying on external backlinks.
Wide Product Range: Optimizing a large variety of ICT-based products for SEO required significant keyword research and content strategy to ensure all categories ranked well.
SEO Strategy:
On-Page SEO Optimization:
Conducted detailed keyword research to target high-value, relevant keywords for BME’s wide range of products.
Optimized product pages with SEO-friendly titles, meta descriptions, alt texts, and structured data for better search visibility.
Focused on improving internal linking across product categories to ensure easier navigation and better user experience.
Content Strategy:
Developed product-specific content targeting high-conversion keywords to rank for search queries related to ICT products and consumer electronics.
Regular updates of product descriptions to make them more SEO-friendly and aligned with trending search terms.
Technical SEO Improvements:
Improved website speed and mobile optimization to enhance user experience and cater to Google's Core Web Vitals.
Ensured the website was crawlable and indexed efficiently by setting up proper XML sitemaps, robots.txt files, and fixing broken links.
Local SEO Optimization:
Leveraged local search terms related to ICT and electronics in Bangladesh to increase visibility in local search results.
Implemented schema markup for local SEO to enhance the shop's Google listing.
Data-Driven Approach:
Focused on enhancing impressions and clicks based on real-time data insights from Google Search Console, without the use of an external link-building strategy.
Regularly monitored and adjusted the SEO strategy based on performance analytics.
6. Execution Timeline:
Months 1-3: Comprehensive website audit, technical SEO fixes, and on-page optimization.
Months 4-6: Content optimization and implementation of internal linking strategies.
Months 7-16: Continued monitoring, keyword tracking, and content adjustments based on performance data.
Tools & Techniques Used:
Google Search Console for tracking clicks, impressions, and ranking positions.
Ahrefs/SEMrush for keyword analysis and competitor benchmarking.
Google Analytics for traffic analysis and understanding user behavior.
PageSpeed Insights to enhance loading times and improve user experience.
The Outcome & Results:
Organic traffic skyrocketed from zero to over 18,000 monthly visitors, a testament to the effectiveness of our SEO techniques.
The conversion rate saw a significant improvement, leading to a substantial increase in product sales.
A total of 3,093 pages were indexed by Google, greatly enhancing the site’s visibility in search results.
803 keywords ranked in the top 10 on Google, demonstrating the power of our keyword strategy.
Last 16-month results (without link building):
Total Clicks: 361K
Total Impressions: 12.5M
Average CTR: 29%
Average Position: 14.6
Last 6-month results:
Total Clicks: 159K
Total Impressions: 5.5M
Average CTR: 2.9%
Average Position: 14.3
Last 3-month results:
Total Clicks: 83.5K
Total Impressions: 2.94M
Average CTR: 2.8%
Average Position: 14.4
Key Highlights:
Generated 12.5M impressions and 361K clicks without a focus on external link-building strategies.
Maintained a strong average position of 14.6, ensuring the website remained competitive for top product-related keywords.
Improved CTR despite high competition, demonstrating the effectiveness of the on-page and technical SEO efforts.
Client Testimonial:
"Mr. Sadekur's SEO strategy delivered incredible results for BME Online Shop. Even without link building, we saw a significant increase in clicks and impressions, helping us maintain a strong online presence in a competitive market."
— Samsul Huda Rasel, CEO of BME Online Shop
The SEO efforts for BME Online Shop have provided strong, data-driven results, ensuring consistent traffic growth without the need for external backlinks. Moving forward, the focus will shift to optimizing content further and potentially exploring link-building to strengthen the site's authority and search rankings.
Want to achieve similar results for your e-commerce website? Let’s discuss how my SEO strategies can help boost your business's online presence. Get in touch with me.