SEO Case Study: Chittagong Computer Centre (CTG Computer)
"SEO Growth for Chittagong Computer Centre: Boosting Clicks and Impressions for Bangladesh’s Largest Computer Retailer"
Client Overview:
Chittagong Computer Centre is the largest and most trusted retail computer shop in Bangladesh. Specializing in a wide range of computers, laptops, accessories, and peripherals, they serve a growing market of tech enthusiasts and professionals across the country.
Client: Rashed Ahmed, CEO at Chittagong Computer Centre
Project Objectives:
The main goals for the SEO project included:
Increasing overall website traffic and search visibility.
Improving keyword rankings to drive more organic traffic.
Enhancing CTR (click-through rate) by targeting relevant keywords and optimizing meta data.
Challenges:
Competitive Market: The technology retail market in Bangladesh is highly competitive, with many players vying for top search rankings.
Low Search Visibility: Before the SEO intervention, the website had low impressions and clicks, limiting the site’s ability to attract potential customers.
Keyword Positioning: The average position of 16.7 indicated that many important keywords were not ranking on the first page of Google.
SEO Strategy:
Keyword Research and On-Page Optimization:
Conducted comprehensive keyword research to identify high-volume, low-competition keywords relevant to CTG Computer’s product offerings.
Optimized key product pages and categories with SEO-friendly titles, meta descriptions, and headers to improve search engine visibility.
Added structured data (schema markup) to product listings to enhance clickability in SERPs.
Content Strategy:
Developed informative blog posts and product descriptions targeting long-tail keywords related to computers and tech products.
Created FAQs and buyer guides to increase dwell time and engagement while providing value to potential customers.
Technical SEO Improvements:
Improved website loading speed to meet Google’s Core Web Vitals benchmarks, ensuring a better user experience.
Optimized the mobile version of the site to capture traffic from mobile users.
Ensured proper indexing by submitting XML sitemaps to Google and resolving any crawl issues.
Local SEO Strategy:
Enhanced the business's Google My Business profile, including local keywords and customer reviews, to boost visibility in local search results.
Implemented localized content and keywords targeting Chittagong and surrounding areas.
Monitoring and Adjustment:
Continuously tracked the performance of targeted keywords, impressions, and clicks using Google Search Console and other tools.
Adjusted on-page content and metadata based on search performance to improve rankings over time.
6. Execution Timeline:
Months 1-3: Website audit, keyword research, and initial on-page SEO improvements.
Months 4-6: Content creation and optimization of existing pages.
Months 7-12: Local SEO enhancements, continuous monitoring, and technical SEO adjustments.
7. Tools & Techniques Used:
Google Search Console for tracking keyword performance, clicks, and impressions.
Ahrefs for competitor analysis and backlink monitoring.
Google PageSpeed Insights for optimizing website loading times.
SEMrush for comprehensive keyword research and SERP analysis.
Results:
Last 12-month data:
Total Clicks: 2.68K
Total Impressions: 71.2K
Average CTR: 3.8%
Average Position: 16.7
Key Highlights:
Generated 2.68K clicks and 71.2K impressions in a highly competitive industry.
Improved CTR to 3.8%, showing better-targeted keyword optimization and enhanced meta descriptions.
Maintained a solid average position of 16.7, with efforts ongoing to push key product pages onto the first page of Google.
Client Testimonial:
"Mr. Sadekur's SEO strategies have significantly improved our online visibility and traffic. We’ve seen more visitors engaging with our products and are confident we’ll continue growing in the competitive tech retail market."
— Rashed Ahmed, CEO of Chittagong Computer Centre
The SEO strategy for Chittagong Computer Centre has produced noticeable improvements in both search visibility and traffic. Going forward, the focus will be on further optimizing the keyword strategy and improving the rankings of product pages to move them onto the first page of search results.
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