Embrace the global market change & Transform to be smarter
Disruptive Innovation theory observes how new innovations create a new market and a new value network, which in turn disrupts an existing market, existing processes and operating models. What often happens with companies is that they stay too close to their existing customers and invest aggressively to retain them, rather than investing to serve the needs of their future customers, and this doesn’t seem to be the right solution…
Many companies struggle with digital transformation. It goes against the inherited grain of established ways of working and is a threat to management practices that have existed for decades.
Digital tools free people throughout the organization to share information easily.
Communication managers no longer have total control over message, target, and timing of news and announcements. Horizontal and bottom-up information flows become stronger at the expense of the traditional top-down.