2 0 2 5
Scam Detector Toolkit (Phase 2)
MCAFEE
Key visuals and design toolkit for Scam Detector Phase 2, a revolutionary product that uses AI to detect scams, showcased the product Ul and explained features in a clear, relatable way. The creative uses simplified Ul lockups, clean typography, and lifestyle imagery. This was paired with toned-down red and periwinkle blue from product Ul, with a red-to-purple gradient bridging the palette. The toolkit served as campaign guidelines for internal teams and creative partners. 15-second ads with deliberately imperfect Al visuals created for a playful, self-aware tone.
2 0 2 5
Scam Detector Toolkit (Phase 2)
MCAFEE
Key visuals and design toolkit for Scam Detector Phase 2, a revolutionary product that uses AI to detect scams, showcased the product Ul and explained features in a clear, relatable way. The creative uses simplified Ul lockups, clean typography, and lifestyle imagery. This was paired with toned-down red and periwinkle blue from product Ul, with a red-to-purple gradient bridging the palette. The toolkit served as campaign guidelines for internal teams and creative partners. 15-second ads with deliberately imperfect Al visuals created for a playful, self-aware tone.
DESIGN LEAD in collaboration with Creative Director
DESIGN LEAD in collaboration with Creative Director
