2 0 2 4
Scam Detector Launch (Phase 1)
MCAFEE
Bold by design, this teaser campaign for McAfee Scam Detector, a revolutionary product that uses AI to detect scams, used McAfee red to lift a series of dramatic, hyper-real Al portraits. The concept uses a glassmorphic effect to represent an almost-invisible forcefield, reflecting how our lives blur between digital and real. Refined texture, glow, and light refraction pair with clean, minimalist glowing icons that echo the same visual rhythm. The campaign ran across homepage hero, teaser video, billboards, and bus shelters.
DESIGN LEAD in collaboration with Creative Director
2 0 2 4
Scam Detector Launch (Phase 1)
MCAFEE
Bold by design, this teaser campaign for McAfee Scam Detector, a revolutionary product that uses AI to detect scams, used McAfee red to lift a series of dramatic, hyper-real Al portraits. The concept uses a glassmorphic effect to represent an almost-invisible forcefield, reflecting how our lives blur between digital and real. Refined texture, glow, and light refraction pair with clean, minimalist glowing icons that echo the same visual rhythm. The campaign ran across homepage hero, teaser video, billboards, and bus shelters.
DESIGN LEAD in collaboration with Creative Director
