2 0 2 3 to 2 0 2 6
Responsive EDMs
MCAFEE
Lead digital designer for reponsive EDMs supporting retention and promotional campaigns, combining dynamic text, key proof points and educational content. Clear offers and CTA's were prioritised above the fold, with clean, structured layouts and restrained imagery to maximise engagement and performance.
DIGITAL DESIGNER
2 0 2 3 to 2 0 2 6
Responsive EDMs
MCAFEE
Lead digital designer for reponsive EDMs supporting retention and promotional campaigns, combining dynamic text, key proof points and educational content. Clear offers and CTA's were prioritised above the fold, with clean, structured layouts and restrained imagery to maximise engagement and performance.
DIGITAL DESIGNER