2 0 20
MPOWER Digital
MCAFEE ENTERPRISE
Led art direction for MPOWER Digital, McAfee’s first fully virtual enterprise flagship event during COVID. Shaped “Cybersecurity to the Power of You” through a dark, high-contrast visual system energized by vibrant fibre-optic light trails in motion. Guided the brand’s shift to a more software-native, dark-mode aesthetic, informed by market insight, stakeholder interviews, and research. Rolled out across digital platforms, iconography, and photography.
DESIGN LEAD / ART DIRECTION in collaboration with Creative Director
2 0 20
MPOWER Digital
MCAFEE ENTERPRISE
Led art direction for MPOWER Digital, McAfee’s first fully virtual enterprise flagship event during COVID. Shaped “Cybersecurity to the Power of You” through a dark, high-contrast visual system energized by vibrant fibre-optic light trails in motion. Guided the brand’s shift to a more software-native, dark-mode aesthetic, informed by market insight, stakeholder interviews, and research. Rolled out across digital platforms, iconography, and photography.
DESIGN LEAD / ART DIRECTION in collaboration with Creative Director
