Google Scholar Curriculum Vitae Email: ruijiu@ualberta.ca

I am an Assistant Professor in the Department of Accounting and Business Analytics at Alberta School of Business. 

My research interests lie in data-driven decision-making in revenue management and supply chain management. 

• My current research focuses on the design and pricing of size-based bundle promotions under complex customer choice behavior. This line of research is mainly motivated by my working experience at JD.com. 

• My research also involves using optimization and machine learning tools to address problems in smart city operations (e.g., hydrogen fuel-cell vehicles and drone-based humanitarian delivery).

Before joining U of A, I received my Ph.D. degree in Operations Research and Analytics from the National University of Singapore. I also hold a B.S. in Mathematics and Applied Mathematics from Fudan University and an M.E. in Industrial Engineering from Purdue University.